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"WeListen" Blog

FITCH reveals Gen Z's "Five-point path to purchase"

Are you marketing your products to today's teenagers? You need to understand their behavior and purchase drivers on their 5 point path to purchase.

Do you understand the Gen Y shopper? Photo by Tammy McGary

Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, a so-called Gen Z. It was discovered that these shoppers, who represent the most culturally diverse type of consumers today, has their own “Five-point path to purchase.” The study is based on ethnographic interviews and first-hand feedbacks as well as design-focused observations.

Read more from the source: popsop.com

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