The redesign of a classic! Interstate Bakeries presented us with the challenge of increasing shelf presence, unifying their brand architecture, and simplifying the consumer shopping experience. Aside from a new and uniform look, we gave all of the items in the treat segment the same red and white logo coloration for easier readability. And we treated breakfast products to a sunny yellow and red logo.

Consistent locations of flavor identification, as well as more contemporary illustrations and photography, successfully unify the previously disjointed brand.