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"WeListen" Blog

Jelly Belly Mystery Flavor

During the Easter season Jelly Belly® finds its greatest competition against other jelly bean brands. So we created a mystery flavor promotion to engage consumers as a way to cement Jelly Belly’s position as the favorite Jelly Bean brand among consumers—including promotional packaging and retailer specific Easter packaging. This promotion was so successful that, after a few years off, Jelly Belly ran it again.


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