CPGs need to amp up their mobile activation and social media efforts in 2014 to keep up with consumers. With at least 1/3 of consumers utilizing their mobile phones from within the grocery story the smart players will make their brands mobile experience easier and richer.
Mobile devices continue to fuel consumer demand for increased transparency; more convenience; and quick, easy opportunities to be social. Expect continued emphasis on technology and social media as trend-savvy, authenticity-minded Millennials start having families of their own, along with a call for healthy, convenient foods from the growing influencer segment known as IndieWomen, according to "Supermarket Guru" Phil Lempert's top consumer trends for 2014.
Read more from the source: FoodNavigator-USA.com
