Neurodesign is starting to become a factor in packaging design. Neurodesign is providing data on what causes consumers to pick one product over another.
What are the most important insights from cognitive neurosciences that a packaging designer should take into consideration to create more effective packages? Here are three tips. What does make a package really stand out from the crowd? What materials should be used to elicit certain behaviors, perceptions and emotions in the consumer? How can a container affect our evaluation of its contents? How can a package contribute to brand loyalty?
