Customization and one-offs are becoming easier and more engaging with consumers.
Digitally printed labels are one way to create a personalized package. And regardless of the design, technique or strategy, it's the experience that will stick with consumers.
Technology gives people the ability to better control the single most important element in their lives: Time.
Consider advertising for a moment. People don't watch advertisements anymore unless they find the content engaging. The advent of DVRs, mobile devices, internet streaming subscriptions and a host of other modern innovations have changed the way people manage their time, but has also altered the way people think. It's become overwhelmingly obvious that people don't want to be advertised to via the more traditional avenues, and this new mentality in personal time-management has permeated every other element of the thought process.