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"WeListen" Blog

The Biggest Loser by Expo

OPPORTUNITY

Activate the Expo brand by licensing “The Biggest Loser” television property and creating new branded dry erase board products.

STRATEGY

Leverage the inspiration for at-home diet programs provided by NBC’s The Biggest Loser by creating and marketing a new product that makes tracking diet goals and progress easier.

SOLUTION

We created two new dry erase board products that are perfect tools for consumers who follow the at-home “Biggest Loser” program or are fans of the television show. By creating unique dry erase boards—one each for meal planning and exercise training—consumers have the opportunity to more closely align with the program’s design, and Expo has the opportunity to sell twice the product.

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