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"WeListen" Blog

The Flattening of Design

Flat design is become the stylistic choice for technology companies, partly driven by the constraints of smartphones, and also with a hope to escape the look of digital design. Is it also beginning to permeate new brands and packaging?

Flat Design - NY Times Bits blogIt might sound audacious to think that Microsoft, the arbiter of uncool, was at the forefront of design a few years ago. But it was.

It turns out the company's decision to focus on "flat design," a type of visual scheme where everything has a smooth and even look, was a few years ahead of the rest of the technology and user interface industry.

While Microsoft was flattening its interfaces as if it were a child pushing down on a bulge of putty, its competitors - including Apple and Facebook -- were focused on skeuomorphism, a type of look in which, say, a note-taking feature on a Web site or in an app would look like a spiral-bound notebook, a reference to the real world look of a notebook.

Now everyone seems to be following in those flat footsteps.

Read more from the source: Bits Blog - NY Times

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