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"WeListen" Blog

The packaging bump that could cut a 4m tonne mountain of UK food waste

A new packaging feature that changes shape as the product ages, allows for consumers to have a better idea of the freshness of their food, and saving millions of tons of waste.

 

Industrial design graduate Solveiga Pakstaite's Bump Mark uses a gelatine-based label to let consumers know when food has passed its prime

Read more from the source: the Guardian

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