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"WeListen" Blog

This Sneaky Packaging Trick Won't Go Away

Buying products with the same size of packaging, but much less product inside is quickly spreading from potato chips and laundry detergent to nearly every item in the grocery store.


Many products have, over the years, developed a reputation for misleading package sizes--think of those big bags of chips that are mostly filled with air. But that practice has typically been limited to purchases like snacks and laundry detergent.

Now, as more companies face rising costs and increased competitive pressure, consumers are encountering a wider range of products being sold in the same-sized packaging (and for similar prices)--but with much more empty space inside.

Read more from the source: MONEY.com


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