The packaging design of grocery products is constantly evolving to meet the changing needs and preferences of consumers. As we begin the year 2024, it is important to take a look at the top trends that will shape the packaging design of grocery products. In this article, we will discuss the top ten trends in 2024 for grocery product packaging design, along with an example of each trend.
1. Sustainable Packaging
As consumers become more environmentally conscious, there is a growing demand for sustainable packaging. In 2024, we can expect to see an increase in the use of biodegradable, compostable, and recyclable materials for grocery product packaging. For example, Lush, a cosmetics brand, uses biodegradable materials such as seaweed, rice paper, and cork for their packaging.
2. Minimalist Design
Minimalist packaging design has been gaining popularity in recent years and will continue to be a major trend in 2024. This trend focuses on simple, clean, and clutter-free designs, with a focus on the product itself. An example of this trend is the packaging design of Siggi’s Dairy which keeps its yogurt packaging simple: white with black text and a dab of color to indicate the flavor. .
Consumers are looking for products that cater to their unique needs and preferences. In 2024, we can expect to see a rise in packaging designs that offer personalization, such as customizable labels or packaging with the option to add a personal message. An example of this trend is Coca-Cola’s “Share a Coke” campaign, which featured personalized packaging with names or phrases. In 2017, the campaign returned to the US with a new variant; holiday destinations. Bottles of coke are labelled with favorite summer holiday spots such as Hawaii, Ibiza, Barbados etc. Although it's an older example, it still is one of the best executions to date.
4. Interactive Packaging
In 2024, we can expect to see an increase in interactive packaging design, where the packaging itself becomes part of the consumer experience. This can include features such as QR codes, augmented reality, or scannable packaging that provides product information or recipes. An example of this trend is the packaging for Tic Tac which unveiled digital content in which consumers have access to an array of games, music playlists, fun facts, and more. Consumers have access to this content by scanning the QR code on packs.
5. Bold Colors and Patterns
Bright and bold colors and patterns will be a major trend in 2024 for grocery product packaging. This trend is aimed at catching the attention of consumers and making the product stand out on shelves. This Buen Suceso tequila packaging utilizes these things, and has a very unique look. It looks fun and playful, and promises a good time if you choose it.
6. Functional Packaging
In 2024, packaging design will not only focus on aesthetics but also functionality. We can expect to see packaging that is designed to make the product easier to use or store. An example of this trend is the resealable packaging for Quaker Oats Instant Oatmeal, which allows consumers to measure and store the product without using additional containers.
7. Retro Design
Nostalgia will be a major trend in 2024, with packaging designs inspired by retro and vintage styles. This trend aims to evoke feelings of nostalgia and adds a touch of familiarity and comfort to the product. An example of this trend is the packaging for OliPop root beer, which features retro colors and design from the 1970s.
8. Cultural Representation
As consumers become more diverse and globalized, there is a growing demand for packaging that represents different cultures and communities. In 2024, we can expect to see packaging designs that feature traditional or modern elements from different cultures. An example of this trend is the packaging for Starbucks’ line of coffee blends, which features artwork and designs inspired by different countries.
9. Sustainability Messaging
In addition to using sustainable materials, brands will also focus on communicating their sustainability efforts through their packaging design. In 2024, we can expect to see packaging with messaging and visuals that highlight the brand’s commitment to sustainability, such as using renewable energy or supporting eco-friendly initiatives. An example of this trend is the packaging for Method cleaning products, which features labels with messaging about their use of natural ingredients and recyclable packaging.
10. Multi-Functional Packaging
In 2024, we can expect to see packaging that serves multiple purposes and goes beyond just containing the product. This trend aims to provide added value to the consumer and reduce unnecessary waste. Unilever is an example of this trend which offers refillable versions of some of its Love Beauty and Planet-branded hair products at certain Target store locations.
The packaging design of grocery products will continue to evolve in 2024, driven by consumer demands for sustainability, functionality, and personalization. From minimalist designs to interactive packaging, the trends discussed in this article will shape the way grocery products are presented to consumers. It is essential for brands to stay updated on these trends and incorporate them in their packaging design to remain competitive in the market.
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