We are not the only marketers screaming from the rooftops about the power of a brand story. Jon Hamm weighs in on how brand stories can engage consumers and allow them to fill-in-the-blanks to create emotional connections.
To build on the opportunities that today's hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling. The difference?
Read more from the source: AdWeek