The Conversation

The PKG Blog

How Food Packaging Design Influences Consumer Taste

Posted by Kevin Keating at PKG on November 20, 2017 in packaging, package design

Although aspects of the human sensory system are assigned to different categories (sight, sound, smell, taste, touch), it is rare to experience one form of sensory input to the exclusion of the others. The use of multiple senses is how humans learn to navigate the world from early childhood, and it does not go away just because we become educated and use rational thinking more frequently.

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Do Consumers Really Want Biodegradable Packaging?

Posted by Kevin Keating at PKG on November 13, 2017 in Sustainability, food packaging

Biodegradable food packaging design is gradually being adopted for many food applications, but not just any biodegradable packaging will be suitable for every need. Currently, there are three commonly used bio-based plastics: PLA, starch-based plastic, and cellophane. Biodegradable plastics must still ensure that a packaged product has the expected shelf life, and they must fulfill other requirements as well.

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5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners

Posted by Kevin Keating at PKG on November 06, 2017 in CPG Design, Blog

Consumers are better informed than ever before, and they have strong opinions on ingredients and food properties that are “good” and “bad.” Furthermore, consumer trends can spread rapidly due to the abundance of social media sites on mobile devices. 

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A Vegetable by Any Other Name ...

Posted by Kevin Keating at PKG on October 23, 2017 in CPG Design, CPG

Everyone is familiar with the famous “balcony scene” in Shakespeare’s Romeo and Juliet. In it, Juliet says, “What's in a name? that which we call a rose / By any other name would smell as sweet.” It is a beautiful sentiment if you are a star-struck teenager in love for the first time, but does it square with real-world experience?

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Why Consumers Do Not Use QR Codes

Posted by Kevin Keating at PKG on October 16, 2017 in CPG, qr codes

You have seen QR (Quick Response) codes, even if you do not know that is what they are called. QR codes are the two-dimensional, matrix-like codes you see on product packaging, signs, print ads, and countless other places. They are a good way to efficiently store more data than what can be contained in a barcode. Many businesses use them for things like product tracking, document management, and item identification.

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What Boomers Want from Food Manufacturers

Posted by Kevin Keating at PKG on October 10, 2017 in CPG Design, CPG, baby boomers

With all the media attention given to the young adult Millennial generation, it is easy to forget that Baby Boomers still make up nearly one-quarter of the US population. That means they still buy a lot of groceries. 

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Marketing to Kids: Food Brands Walk a Fine Line

Posted by Kevin Keating at PKG on October 02, 2017 in CPG

Each year, the American food industry spends $1.6 billion marketing foods to children, and many parents and childhood health advocates do not like it. Opponents of advertising to children sometimes have a point, because the majority of products advertised to children are products with low nutritional value, often coupled with high levels of sugar, calories, and fats, with examples including sugary cereals, baked goods, and carbonated soft drinks.

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5 Challenges of Clean Labeling for Food Manufacturers

Posted by Kevin Keating at PKG on September 25, 2017 in CPG, clean label, food packaging, food manufacturing

Clean labeling can be understood from multiple angles. What the term mainly means has to do with consumers understanding what is on the nutritional and ingredient panels on the foods that they buy. One emerging rule of thumb is that if consumers see an ingredient they cannot pronounce, they assume it is “artificial” or “bad.”

Labels are now about much more than on-shelf advertising. 

The desire for food labels that make sense goes hand in hand with today’s trend toward simple and elegant food packaging design.

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What Is Smart Packaging and Why Does It Matter?

Posted by Kevin Keating at PKG on September 18, 2017 in packaging, cpg packaging, CPG

Packaging design originated at as purely functional, a way to protect the contents of consumer package goods during shipment and storage. Over the decades, though, CPG brands have learned how powerful an effect packaging design can have on brand perception and popularity. 

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7 Best Practices for E-Commerce Packaging

Posted by Kevin Keating at PKG on September 11, 2017 in Blog

There is no question that consumers love e-commerce for its convenience and the ease of comparing prices quickly. However, that does not mean there is not room for improvement. Packaging design is one aspect of e-commerce that can have a profound effect on customer experience and on customer loyalty.

Packaging design should be a strategic consideration, not an afterthought.

The most common complaints about e-commerce packaging generally have to do with obvious or concealed damage to the product, and use of packaging that is far out of proportion to the product inside. While this last problem cannot always be avoided, there are several ways you can optimize packaging design to strengthen the loyalty of your e-commerce customers. Here are seven best practices for e-commerce packaging design. 

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