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Consumer Demand for Clean Label Moves Food Packagers to Re-Assess Strategy

Posted by Kevin Keating at PKG on February 12, 2018 in clean label, packaging design

Most Americans have not assimilated the official term of “clean labeling,” but they definitely have preferences when it comes to what they see on food packaging designs.

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Top Food Packaging Design Trends for 2018

Posted by Kevin Keating at PKG on February 05, 2018 in CPG Design, design, packaging design, trends

Consumer attitudes toward packaging can appear to be contradictory, and this presents challenges to brands. For example, while people understand and want to minimize the wasteful aspects of packaging, they also want their interactions with products to be satisfying and rewarding.

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3D Printing and Food Packaging Design: What the Future Holds

While 3D printing may not have been in the news in 2017 as much as it was in prior years, that does not mean that the technology has stalled.

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4 Takeaways from Nielsen's Snack Study

Posted by Kevin Keating at PKG on January 22, 2018 in CPG, neilsen

The Nielsen Company recently published results of a study of snacking behavior in America, learning more about what goes into the $33 billion a year snack industry in the US, what consumers are buying, and why.

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Color Me Sold: Tapping the Power of Consumer Color Preferences

Posted by Kevin Keating at PKG on January 15, 2018 in CPG Design, color, consumer

Brands have not always had as much control over product colors as they do today. For example, when Walter E. Diemer of the Fleer Chewing Gum Company invented bubblegum in the 1920s, pink was the only food coloring the company had. Hence, bubblegum became, and has always been, associated with the color. 

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Color and Imagery Snag Top Spots in Consumer Package Preferences

Posted by Kevin Keating at PKG on January 08, 2018 in packaging, package design, cpg packaging, CPG

No one disputes the importance of great packaging design, but what specifically about packaging designs make products stand out from competitors? Does packaging design matter in the same ways depending on whether products are located on the store shelf or on an e-commerce website? 

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Reducing Food Waste One Package at a Time

Posted by Kevin Keating at PKG on January 02, 2018 in CPG Design, food packaging

Food waste is one of modern society’s most complex problems. In 2014, Americans threw away more than 38 million tons of food waste, and only 5 percent of it was diverted from incinerators and landfills. Nearly 22 percent of discarded municipal solid waste is food waste. 

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Packaging for E-Commerce: Not Your Grandfather's Corrugated Box

Posted by Kevin Keating at PKG on December 26, 2017 in package design, ecommerce

E-commerce has changed everything, including how products are packaged. Some brands have leaped in and redesigned packaging specifically for the world of e-commerce, but many have simply stuck with packaging designs they have always used – designs which may have been created to fit rigid retail shelf specifications. 

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Convenient Packaging a Top Priority for Snackers

Posted by Kevin Keating at PKG on December 18, 2017 in packaging, package design, snacking

Food consumption is done differently than it was a generation or two ago. Flexible and non-traditional work schedules and difficulty getting multiple family members’ schedules in sync mean that the family meal together is more the exception than the rule.

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Food Safety and Packaging Design: Key Considerations for Food Brands

Posted by Kevin Keating at PKG on December 11, 2017 in packaging design, food safety

The demands on food packaging design seem almost endless. First and foremost, packaging must protect the product inside, but much more is required. Packages must contain ingredient information and relevant safe handling and prep information, but they must also carry branding elements that make people want to purchase the product. Moreover, customers are increasingly concerned about the sustainability of food packaging designs. 

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