If only branding were as simple as ensuring everyone knew about your product’s benefits and trusting them to make the logical choice.
Brand stories are more complex than a simple rundown of a brand’s benefits, but they’re infinitely more effective at capturing consumer attention and building loyalty. Stories are one of the most powerful communication methods humans use. They not only contain straightforward information, but also emotional triggers.
If you’re old enough, you remember cultural phenomena like having milk delivered to your house by a milkman.
Your brand’s logo is a critical element in your overall branding strategy.
Aseptic packaging is a specialized manufacturing process.
It is a technique where food, beverages, pharmaceutical products, cosmetic products, or other items are packaged into containers in a sterile environment. The packaging itself often consists of several materials placed in layers to provide protection that meets aseptic standards.
Consumer packaging—including food packaging—has always been a sort of “canvas.”
From the earliest days of consumer packaged goods, brands learned that they could use the packaging that encased their products to market to and engage with consumers. Technology has expanded the possibilities tremendously, and packaging manufacturing has also developed to allow fun, limited-edition packaging designs to engage consumers further.
Concern about excess product packaging is not new.
Even before internet saturation and the rise of e-commerce, consumers and environmental organizations lamented the often-excessive packaging that enshrouded many ordinary consumer products.
Consumer product packaging, just like consumer products themselves, evolves and changes with prevailing trends and attitudes.
Sustainability is a concept that brands in just about every industry are paying attention to these days. Consumers are more concerned about sustainability of both products and packaging, and the brands that address these concerns stand to strengthen their relationships with consumers.
Designing CPG packaging is hard, because packaging designs have to satisfy regulations and consumers, while minimizing impact on the environment.
Millennials largely lead the way in adoption and use of technology, and they have influenced older generations—particularly the Gen Xers and Baby Boomers—to adopt technology as well. Ninety-two percent of Millennials own smartphones, and they tend to lead in adoption of social platforms like Instagram and Snapchat compared to older generations.
