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The PKG Blog

Adapting to Shifting Consumer Values Part One: Addressing Health, Wellness, and Safety

Posted by Kevin Keating at PKG on March 27, 2017 in brand, health and wellness

Consumer values and beliefs have always evolved. Today, however, they do so far more rapidly than in the pre-internet era. The combination of broadband and mobile technology has given unprecedented consumer access to information about the products people buy, and it has made it easier for consumers to share this information with others in their peer groups. 

 

Consumers take advantage of the explosion in information available about the products they buy.

Food manufacturers have responded by engaging with consumers on new media, but the management of marketing messages is still more challenging than it once was, primarily because of the speed with which information (true or otherwise) can spread. As a result, food manufacturers and retailers are having to reposition themselves with consumers in terms of branding, advertising, and food packaging design.

5 Ways Wording on Food Packaging Impacts Recycling Rates

Posted by Kevin Keating at PKG on March 20, 2017

Food packaging design is about far more than containing food products until they are consumed. Most purchase decisions are determined in the store aisle, and how companies package their products accounts for how the shopper reacts upon seeing it on the shelf. 

Sustainable Packaging and Composting: Complementary Planet-Saving Strategies

Posted by Kevin Keating at PKG on March 13, 2017

For several years, a common theme throughout the evolution of the food service packaging chain has been the increased emphasis on sustainability. Packagers increasingly turn to environmentally sustainable packaging for lower impact on the planet, and visible sustainability as part of a wise brand-building strategy. Compostable packaging in particular has become important to visible sustainability.

Minimalist Packaging Design: The Art of Subtle Seduction

Posted by Kevin Keating at PKG on March 06, 2017

Just as clothing fashions, car designs, and architectural styles can indicate the era from which they come, so can packaging design. A person can see, for example, a photo of a soda can from 30 years ago and immediately remember the general packaging styles of that time period. Minimalist packaging is a popular trend at the moment.

Meeting the Challenges of High Pressure Processing (HPP) in Packaging Design

Posted by Kevin Keating at PKG on February 27, 2017 in branding

Consumers want fresh, natural, less-processed food choices now more than ever before. Fortunately, innovations in alternative processing techniques such as high pressure processing (HPP) as well as innovations in food packaging design make it possible for many food and beverage manufacturers to accommodate growing consumer demand.

Emerging Consumer Packaging Trends for 2017

Posted by Kevin Keating at PKG on February 20, 2017 in brand

Consumer packaging design is a dynamic, ever-evolving process, and design in 2017 is no exception to that rule. Emerging design trends this year reflect the issues most important to consumers and indicate an increased understanding of the need to address those issues on the part of food manufacturers.

Improving Brand Perception with a Global Audience

Posted by Kevin Keating at PKG on February 13, 2017 in brand

The increasing globalization of the food and beverage industry presents unique opportunities for food manufacturers and distributors. Evolving technologies in packaging, supply chain management, and communication entice food brands both large and small to venture into international markets to reach a larger consumer base. 

Going global with your food products is both challenging and rewarding.

However, in addition to the advantages that food brands can realize internationally, expanding into foreign lands does come with some significant challenges. Communication issues, cultural differences, and lack of standardized quality control can all create bumps in the road to globalization.

What can food brands do to overcome challenges and present their products to a global audience while avoiding common globalization pitfalls? 

Handling the Quality Control Issues 

Brand Positioning 101: Factors that Matter

Posted by Kevin Keating at PKG on February 06, 2017 in brand


The Thin Line: Using Cognitive Dissonance in Packaging Design

Posted by Kevin Keating at PKG on January 30, 2017 in packaging, package design

Good packaging design requires an understanding of human psychology. Since that is true, those tasked with designing food and beverage packaging must take care to use what they know about human psychology in an effective way while maintaining ethical standards.

Good Packaging: A Step towards Protecting Your Goods

Posted by Kevin Keating at PKG on January 24, 2017

In the present era, everyone is very concerned about their health. Good packaging is required not only for attracting customers and elevating the brands, but also for protecting the goods from outside adverse environmental condition during transportation, sale, distribution, storage etc.. Packaging material plays vital role in protecting the goods. No matter whether it is food items or other items, good packaging is required for the hygienic purpose. Only packaging is not enough, choosing material is most important for the type of goods. Apart from these, the weight of the package matters a lot. The lightweight package is always good as it is convenient to carry while traveling. For more info regarding the package, please check below infographic from Direct Packaging Solutions

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