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The PKG Blog

Will Consumers Embrace a Milk-Man Style Packaging Model?

Posted by Kevin Keating at PKG on February 06, 2019 in packaging

By the 1970s, home milk delivery in America via the “milk-man” had become a rarity. 

Throughout that decade, however, there were still plenty of families who returned their glass cola bottles to the grocery store every week to avoid paying a bottle deposit when they bought a new batch. With those two exceptions, reuse of CPG packaging has been an unfamiliar concept to most Americans, but some brands are reviving it for certain products. 

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Packaging and the Supply Chain: 4 Key Considerations

Posted by Kevin Keating at PKG on January 30, 2019 in packaging

The packaging supply chain has never been simple.

Even so, it is becoming still more complex as consumers demand more from their packaging, including convenience, personalization, and sustainability. Meeting increased requirements for brand success requires special attention to the packaging supply chain. 

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Exploring the Rise of Flexible Packaging

Posted by Kevin Keating at PKG on January 23, 2019 in packaging design

Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products.

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The 3 Most Important Packaging Factors in 2019

Posted by Kevin Keating at PKG on January 16, 2019 in food packaging

Many brands start the new year with renewed commitment to making it their best ever, and you can’t reach that goal if your product packaging falls short.

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5 Packaging Personalization Tips for 2019

Posted by Kevin Keating at PKG on January 09, 2019 in food packaging

Personalization used to be limited to touches like custom engraving on jewelry, or monogram embroidery on clothing. But today, personalization has many levels and can be carried out far more easily.

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How to Assess Your Brand Style Guide in 2019

Posted by Kevin Keating at PKG on January 02, 2019 in brand identity

Brand consistency is what lets you spot your favorite brand whether you’re shopping in Tucson, in Philadelphia, or online. 

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The Value of Aligning Your Product Packaging with Your Brand Messaging

Posted by Kevin Keating at PKG on December 26, 2018 in packaging

Packaging and brand messaging haven’t always been as closely aligned as they are now. Marketers now know that when there is an “experience gap” between product and packaging, disappointment can follow, and that gives competing brands a chance to step in.

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The Rise of Pastels in Packaging Design

Posted by Kevin Keating at PKG on December 20, 2018 in packaging

Colors that are mixed with significant amounts of white pigment are pastels, and they are often designated by the adjective “pale” or “light” before the name of the base color, as in “light blue.”

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The Rise of Zero-Waste Packaging

Posted by Kevin Keating at PKG on December 12, 2018 in packaging

Zero-waste packaging doesn’t necessarily mean “zero packaging period.”

After all, products must make it safely to retailers and consumers, and packaging protects the products so this can happen. CPG packaging is also an extremely important brand differentiator. People may not interact with packaging much beyond selecting a product and unpacking it at home, but during its relatively brief use period, packaging serves several crucial functions.

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5 Tips for Enhancing Your Brand Story in 2019

Posted by Kevin Keating at PKG on December 05, 2018 in branding

If only branding were as simple as ensuring everyone knew about your product’s benefits and trusting them to make the logical choice.

Brand stories are more complex than a simple rundown of a brand’s benefits, but they’re infinitely more effective at capturing consumer attention and building loyalty. Stories are one of the most powerful communication methods humans use. They not only contain straightforward information, but also emotional triggers.

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