Sustainability is a concept that brands in just about every industry are paying attention to these days. Consumers are more concerned about sustainability of both products and packaging, and the brands that address these concerns stand to strengthen their relationships with consumers.
Designing CPG packaging is hard, because packaging designs have to satisfy regulations and consumers, while minimizing impact on the environment.
Millennials largely lead the way in adoption and use of technology, and they have influenced older generations—particularly the Gen Xers and Baby Boomers—to adopt technology as well. Ninety-two percent of Millennials own smartphones, and they tend to lead in adoption of social platforms like Instagram and Snapchat compared to older generations.
Yes, people love e-commerce, but most consumers still enjoy the brick-and-mortar shopping experience.
There may be some products, or some life circumstances, that prompt them to order online or choose click-and-collect delivery, but even with all the conveniences modern shopping offers, people still value the experience of being around people, browsing the aisles, and taking in the sights, sounds, and other environmental cues of the in-person retail experience.
There is no doubt that plastics deliver many benefits in the food and beverage sector, but they have drawbacks. Ninety-five percent of plastic packaging material goes unrecovered after a brief first-use cycle, representing potential environmental problems as well as value lost to the economy.
The Food and Drug Administration (FDA) has regulatory authority over the status of any material that comes into contact with food, and regulatory status depends on each individual substance that makes up the material that comes in contact with food.
Ten years ago or so, Greek yogurt only commanded about 1% of the yogurt market, but Chobani changed all that.
In some contexts, “rebranding” can almost seem like an admission of having done something wrong. But in fact, rebranding makes sense for many businesses, for a variety of reasons.
The ideal CPG product packaging really only exists as a concept.
We would love food packaging that would flawlessly maintain food quality and safety while being attractive, convenient, and informative. It would also be made from renewable resources and generate zero waste while being affordable. Clearly, in the real world, there will be tradeoffs, because addressing some aspects of packaging often results in compromising on other aspects.
Johnson & Johnson baby care products have been household standards for many generations of parents. But parenting styles and preferences change, and even iconic brands can suffer from sticking with what worked before if they don’t appear to be listening to their current, core consumer audience.
