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6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies

Posted by Kevin Keating at PKG on April 20, 2018 in labeling

Consumer centricity in food packaging design is nothing new because brands have designed packages to appeal to the shopper for decades. In more recent years, however, the so-called clean label concept has gained significant traction with the American public.

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Protect Your Consumers with Appropriate Product Labeling

Posted by Sample HubSpot User on April 17, 2018 in labeling

Food packaging design plays many roles and fulfills many expectations. Additionally, it must contain food safely and provide consumers with certain types of information required by the FDA. 

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Food Packaging Design: The Challenge of Ensuring Safety

Posted by Sample HubSpot User on April 17, 2018 in food packaging

Without safety in food packaging design, the contents of the package are irrelevant. Fortunately, packaging is not a significant risk in overall food safety management due to tight controls and regulations that reduce risks significantly. 

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Should You Consider Rebranding a Food Product?

Posted by Kevin Keating at PKG on March 05, 2018 in brand transparency, rebranding

Consumers are fickle, and brand positioning is often affected by which direction the cultural zeitgeist winds are blowing. For example, Weight Watchers did some rebranding in 2017 due to the rise of body positivity and criticism of the company’s encouragement of restrictive eating, coupled with accusations that it worsens stigma surrounding body shape. 

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6 Essential Elements of Effective Packaging Design

Posted by Kevin Keating at PKG on February 26, 2018 in CPG Design, packaging design, consumer

The average consumer may think he or she shops based on practicality and logic, but usually, that is not the case. A lot of subconscious work goes into the average consumer’s choice of a product when presented with choices on a store shelf or an e-commerce page, and these choices may be made in a split second, even when people tell themselves they are “browsing.”

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Appealing to the Emotional Shopper with Consumer-Centric Package Design

Posted by Kevin Keating at PKG on February 19, 2018 in design, packaging design, consumer

Successful packaging design consists of both art and science. The packaging must contain the product safely and effectively and be usable to the consumer. At the same time, it should convey what is inside, as well as brand values. 

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Consumer Demand for Clean Label Moves Food Packagers to Re-Assess Strategy

Posted by Kevin Keating at PKG on February 12, 2018 in clean label, packaging design

Most Americans have not assimilated the official term of “clean labeling,” but they definitely have preferences when it comes to what they see on food packaging designs.

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Top Food Packaging Design Trends for 2018

Posted by Kevin Keating at PKG on February 05, 2018 in CPG Design, design, packaging design, trends

Consumer attitudes toward packaging can appear to be contradictory, and this presents challenges to brands. For example, while people understand and want to minimize the wasteful aspects of packaging, they also want their interactions with products to be satisfying and rewarding.

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3D Printing and Food Packaging Design: What the Future Holds

While 3D printing may not have been in the news in 2017 as much as it was in prior years, that does not mean that the technology has stalled.

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4 Takeaways from Nielsen's Snack Study

Posted by Kevin Keating at PKG on January 22, 2018 in CPG, neilsen

The Nielsen Company recently published results of a study of snacking behavior in America, learning more about what goes into the $33 billion a year snack industry in the US, what consumers are buying, and why.

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