Although aspects of the human sensory system are assigned to different categories (sight, sound, smell, taste, touch), it is rare to experience one form of sensory input to the exclusion of the others. The use of multiple senses is how humans learn to navigate the world from early childhood, and it does not go away just because we become educated and use rational thinking more frequently.
Biodegradable food packaging design is gradually being adopted for many food applications, but not just any biodegradable packaging will be suitable for every need. Currently, there are three commonly used bio-based plastics: PLA, starch-based plastic, and cellophane. Biodegradable plastics must still ensure that a packaged product has the expected shelf life, and they must fulfill other requirements as well.
Consumers are better informed than ever before, and they have strong opinions on ingredients and food properties that are “good” and “bad.” Furthermore, consumer trends can spread rapidly due to the abundance of social media sites on mobile devices.
Everyone is familiar with the famous “balcony scene” in Shakespeare’s Romeo and Juliet. In it, Juliet says, “What's in a name? that which we call a rose / By any other name would smell as sweet.” It is a beautiful sentiment if you are a star-struck teenager in love for the first time, but does it square with real-world experience?
You have seen QR (Quick Response) codes, even if you do not know that is what they are called. QR codes are the two-dimensional, matrix-like codes you see on product packaging, signs, print ads, and countless other places. They are a good way to efficiently store more data than what can be contained in a barcode. Many businesses use them for things like product tracking, document management, and item identification.
With all the media attention given to the young adult Millennial generation, it is easy to forget that Baby Boomers still make up nearly one-quarter of the US population. That means they still buy a lot of groceries.
Each year, the American food industry spends $1.6 billion marketing foods to children, and many parents and childhood health advocates do not like it. Opponents of advertising to children sometimes have a point, because the majority of products advertised to children are products with low nutritional value, often coupled with high levels of sugar, calories, and fats, with examples including sugary cereals, baked goods, and carbonated soft drinks.
Clean labeling can be understood from multiple angles. What the term mainly means has to do with consumers understanding what is on the nutritional and ingredient panels on the foods that they buy. One emerging rule of thumb is that if consumers see an ingredient they cannot pronounce, they assume it is “artificial” or “bad.”
Labels are now about much more than on-shelf advertising.
The desire for food labels that make sense goes hand in hand with today’s trend toward simple and elegant food packaging design.
Packaging design originated at as purely functional, a way to protect the contents of consumer package goods during shipment and storage. Over the decades, though, CPG brands have learned how powerful an effect packaging design can have on brand perception and popularity.
There is no question that consumers love e-commerce for its convenience and the ease of comparing prices quickly. However, that does not mean there is not room for improvement. Packaging design is one aspect of e-commerce that can have a profound effect on customer experience and on customer loyalty.
Packaging design should be a strategic consideration, not an afterthought.
The most common complaints about e-commerce packaging generally have to do with obvious or concealed damage to the product, and use of packaging that is far out of proportion to the product inside. While this last problem cannot always be avoided, there are several ways you can optimize packaging design to strengthen the loyalty of your e-commerce customers. Here are seven best practices for e-commerce packaging design.