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The PKG Blog

7 Tips for Developing a Product Name Consumers Remember

Posted by Kevin Keating at PKG on May 29, 2019 in trends

The process of naming something, whether it’s a product, a company, a baby, a pet, or even a boat, can be fraught with anxiety.

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6 Packaging Trends Gaining Steam in 2019

Posted by Kevin Keating at PKG on October 24, 2018 in trends

Consumer product packaging, just like consumer products themselves, evolves and changes with prevailing trends and attitudes.

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Top Food Packaging Design Trends for 2018

Posted by Kevin Keating at PKG on February 05, 2018 in CPG Design, design, packaging design, trends

Consumer attitudes toward packaging can appear to be contradictory, and this presents challenges to brands. For example, while people understand and want to minimize the wasteful aspects of packaging, they also want their interactions with products to be satisfying and rewarding.

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