Packaging design in the food and beverage industry is constantly evolving. Brands are searching for the right elements to keep food safe and fresh for as long as possible, as well as keeping the brand image fresh.
The global food packaging market is growing exponentially. Per Fortune Business Insights, this market is projected to grow from $338.34 billion in 2021 to $478.18 billion in 2028. This is expected to occur at a compound annual growth rate (CAGR) of 5.1% over those seven years.
Coming up with the right CPG packaging for food products is essential. Here are some of the best packaging ideas to try for your brand.
Customize Your Color Scheme
The color scheme for your CPG packaging should match the vibe you want consumers to experience. For example, pastel colors can be calming, while a bolder scheme can make a statement.
Color plays an important role in influencing shoppers on packaging. Bright colors tend to draw attention, while softer colors can create a sense of calm. Different colors can also evoke different emotions and create an association with certain products. For example, red is often associated with energy or excitement, while blue is associated with trustworthiness. Color is also used to differentiate similar products, as well as to make them stand out on crowded shelves. Finally, colors can be used to evoke a particular mood or feeling, such as nostalgia or luxury.
Your color scheme should complement the typography on the packaging design. This is where your brand logo and product information will stand out. Both the colors and typography should grab the attention of consumers on store shelves.
The key to choosing a color scheme is to base it on what your target audience prefers. For instance, a package design that contains subtle colors and a minimalist look will attract consumers who prefer modern aesthetics.
Include the text on your CPG packaging when creating a color scheme. The colors used to relay product details are just as important as those used in the rest of your designs.
Create a Theme
Create a theme for your packaging design to make it more authentic. Use it to depict a certain element of your product or to evoke a mood.
The right theme can bring all aspects of the product together in one visual that inspires the other senses. For instance, a nautical theme can inspire thoughts of the sand and sea, eliciting sounds and smells of the ocean.
Packaging themes can influence shoppers in a variety of ways. It can create an emotional connection between the product and the consumer, which can lead to increased brand loyalty. Packaging themes can also influence shoppers by adding an element of surprise, making the product stand out from other products on the shelf. Additionally, strong packaging themes can help reinforce a product's message and differentiate it from competitors. Finally, packaging themes can encourage impulse purchases by making the product appear more desirable.
More brands than ever are favoring sustainability. Consumers want to know they're purchasing from companies who care about the environment as much as they do. This makes sustainable packaging a must.
Sustainable packaging is important because it reduces the amount of waste and pollution created from packaging materials. It also helps reduce the amount of energy used to produce and transport materials, as well as the amount of resources used for packaging. Sustainable packaging also helps to reduce the amount of non-recyclable materials that end up in landfills, which can have a negative impact on the environment. Finally, sustainable packaging can help brands to build their sustainability credentials and appeal to more eco-conscious consumers.
There are plenty of sustainable materials perfect for CPG packaging. Recycled materials, different types of paperboard, and bamboo make great sustainable choices.
Consider Edible Packaging
Edible packaging is becoming popular in the food and beverage industry. This form of sustainable CPG packaging is made from plant-based materials. It's natural, biodegradable, and you can eat it. This type of packaging design cuts down on waste and adds a fun, unique flare to any product.
Here are some examples of edible packaging:
1. Edible wrappers made from rice paper, potato starch, seaweed, or other edible materials
2. Edible films made from proteins, such as gelatin, and vegetable oils and waxes
3. Edible containers made from chocolate, sugar-based materials, and other edible substances
4. Edible coatings, such as chocolate, caramel, and other edible coatings that can be used to protect and preserve food
5. Edible labels made from edible inks, such as edible vegetable oils and dyes
Food products account for a great deal of spending annually for most consumers. Plant and Food reports the global expenditure for food products is expected to reach $20 trillion by 2030.
The CPG packaging you choose can determine which consumers remain loyal to your products. The key is to keep up with emerging trends and to listen to what’s important to purchasers.
PKG Brand Design is always at the forefront of new CPG branding and packaging initiatives. Subscribe to our blog for the latest package design industry news!