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The PKG Blog

Why Brand Consistency Matters in the Age of E-Commerce

Posted by Kevin Keating at PKG on May 08, 2019 in branding, food packaging

By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. 

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Should You Use the Word 'Natural' on Your Packaging?

Posted by Kevin Keating at PKG on April 10, 2019 in food packaging

In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own definitions. 

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Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn

Posted by Kevin Keating at PKG on April 04, 2019 in food packaging

Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades.

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Transparency is Essential in Product Packaging Design -- Here's Why

Posted by Kevin Keating at PKG on March 27, 2019 in food packaging

Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both.

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Appealing to the Health-Conscious Consumer with Packaging Design

Posted by Kevin Keating at PKG on February 27, 2019 in food packaging

Snacking behavior is different from what it used to be.

Individuals and families today are more mobile and less likely to adhere to a standard three-meals-a-day eating pattern, and because of this, snacks have replaced some meals. For example, a snack eaten on the train or while driving to work may count as breakfast.

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The 3 Most Important Packaging Factors in 2019

Posted by Kevin Keating at PKG on January 16, 2019 in food packaging

Many brands start the new year with renewed commitment to making it their best ever, and you can’t reach that goal if your product packaging falls short.

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5 Packaging Personalization Tips for 2019

Posted by Kevin Keating at PKG on January 09, 2019 in food packaging

Personalization used to be limited to touches like custom engraving on jewelry, or monogram embroidery on clothing. But today, personalization has many levels and can be carried out far more easily.

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Will a New AAP Announcement Spell Changes for Food Packaging?

Posted by Kevin Keating at PKG on September 12, 2018 in food packaging

The Food and Drug Administration (FDA) has regulatory authority over the status of any material that comes into contact with food, and regulatory status depends on each individual substance that makes up the material that comes in contact with food.

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Overcoming 4 Packaging Challenges During the Online Grocery Boom

Posted by Kevin Keating at PKG on July 25, 2018 in food packaging

The grocery industry is worth $682 billion per year and employs nearly five million Americans.

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5 Characteristics of Smart Packaging

Posted by Kevin Keating at PKG on July 03, 2018 in food packaging

The concept of “smart packaging” means different things across different industries, and within the many niches of a single industry. In other words, “smart packaging” for a dress shirt means something different than “smart packaging” for ground beef.

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