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The PKG Blog

Why Brand Consistency Matters in the Age of E-Commerce

Posted by Kevin Keating at PKG on May 08, 2019 in branding, food packaging

By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. 

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Should You Use the Word 'Natural' on Your Packaging?

Posted by Kevin Keating at PKG on April 10, 2019 in food packaging

In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own definitions. 

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Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn

Posted by Kevin Keating at PKG on April 04, 2019 in food packaging

Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades.

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Transparency is Essential in Product Packaging Design -- Here's Why

Posted by Kevin Keating at PKG on March 27, 2019 in food packaging

Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both.

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Appealing to the Health-Conscious Consumer with Packaging Design

Posted by Kevin Keating at PKG on February 27, 2019 in food packaging

Snacking behavior is different from what it used to be.

Individuals and families today are more mobile and less likely to adhere to a standard three-meals-a-day eating pattern, and because of this, snacks have replaced some meals. For example, a snack eaten on the train or while driving to work may count as breakfast.

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The 3 Most Important Packaging Factors in 2019

Posted by Kevin Keating at PKG on January 16, 2019 in food packaging

Many brands start the new year with renewed commitment to making it their best ever, and you can’t reach that goal if your product packaging falls short.

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5 Packaging Personalization Tips for 2019

Posted by Kevin Keating at PKG on January 09, 2019 in food packaging

Personalization used to be limited to touches like custom engraving on jewelry, or monogram embroidery on clothing. But today, personalization has many levels and can be carried out far more easily.

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Will a New AAP Announcement Spell Changes for Food Packaging?

Posted by Kevin Keating at PKG on September 12, 2018 in food packaging

The Food and Drug Administration (FDA) has regulatory authority over the status of any material that comes into contact with food, and regulatory status depends on each individual substance that makes up the material that comes in contact with food.

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Overcoming 4 Packaging Challenges During the Online Grocery Boom

Posted by Kevin Keating at PKG on July 25, 2018 in food packaging

The grocery industry is worth $682 billion per year and employs nearly five million Americans.

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5 Characteristics of Smart Packaging

Posted by Kevin Keating at PKG on July 03, 2018 in food packaging

The concept of “smart packaging” means different things across different industries, and within the many niches of a single industry. In other words, “smart packaging” for a dress shirt means something different than “smart packaging” for ground beef.

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An In-Depth Look at the Psychology of Product Packaging

Posted by Kevin Keating at PKG on June 27, 2018 in packaging, food packaging

The list of factors that influence consumer buying behavior is practically endless. Not only do the products themselves play a role, but so does the retailer, and factors beyond people’s control, like the weather and traffic.

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Why Food Packaging Design Matters to Your Overall Marketing Strategy

Posted by Kevin Keating at PKG on June 13, 2018 in food packaging

One reason food packaging design is such a fascinating subject is that it includes generous helpings of both science and art. Because the packaging contains food that people eat, it must protect the food and prevent contamination, keeping it as fresh and palatable as possible. And because people have such a vast array of choices, it must reach out to the consumer and influence them to choose one particular product over a competitor. 

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What CPG Brands Need to Know About the SmartLabel

Posted by Kevin Keating at PKG on June 06, 2018 in food packaging

Effective food packaging design has always been a balancing act between requirements and branding, and between art and science. People want to be informed about what’s in the foods they consume, but at the same time, it’s easy to overwhelm consumers with labels that are jammed full with text.

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The Art and Science of Effective Food Packaging Design

Posted by Kevin Keating at PKG on May 18, 2018 in food packaging

In terms of both safety and consumer appeal, it would be difficult to overstate the importance of food packaging design. Neither quality can be neglected in packaging design for any brand that wants long-term success. Consumer packaged goods are fast moving and turn over quickly. How they are packaged determines how efficiently they can be shipped, how easily they can be shelved by retailers, and how well they appeal to the consumers that shop those retailers.

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Making Safety Sexy with Better Food Packaging Design

Posted by Kevin Keating at PKG on May 02, 2018 in food packaging

Food packaging designs must not only adhere to stringent FDA food safety regulations, but they must also appeal to consumers in advertising and at the point of sale. 

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Colorants and Additives in Food Packaging Design: What Manufacturers Must Know

Posted by Kevin Keating at PKG on April 25, 2018 in food packaging, packaging design

Everyone knows that food packaging designs influence consumer behavior. With the majority of purchase decisions being made at the store, lack of brand loyalty can be used by CPG brands to their own advantage. Excellent food packaging design is the key to doing this, and it must pique not only consumer interest, but also communicate the right brand message. 

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Food Packaging Design: The Challenge of Ensuring Safety

Posted by Sample HubSpot User on April 17, 2018 in food packaging

Without safety in food packaging design, the contents of the package are irrelevant. Fortunately, packaging is not a significant risk in overall food safety management due to tight controls and regulations that reduce risks significantly. 

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3D Printing and Food Packaging Design: What the Future Holds

While 3D printing may not have been in the news in 2017 as much as it was in prior years, that does not mean that the technology has stalled.

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Reducing Food Waste One Package at a Time

Posted by Kevin Keating at PKG on January 02, 2018 in CPG Design, food packaging

Food waste is one of modern society’s most complex problems. In 2014, Americans threw away more than 38 million tons of food waste, and only 5 percent of it was diverted from incinerators and landfills. Nearly 22 percent of discarded municipal solid waste is food waste. 

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Smart Labels and Consumer Perception: What Food Brands Should Know

Posted by Kevin Keating at PKG on December 04, 2017 in food packaging, labeling

Smart labels are an increasingly important consideration for packaging design in numerous industries, including the food industry. Smart labels are product labels that add to the label’s functionality beyond what traditional print can do. 

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