--- title: "CPG Marketing Trends: What Does Your Label Say About Your Brand?" description: "CPG Marketing Trends: What Does Your Label Say About Your Brand?" image: https://www.pkgbranding.com/hs-fs/file-4101450483-jpg/blog-files/foodpackagingcpg-300x225.jpg --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## CPG Marketing Trends: What Does Your Label Say About Your Brand? Written by Kevin Keating at PKG New Research from the University of Minnesota backs up our point of view on developing a unique and clear brand story to connect with consumers on an emotional level. [![Food Packaging](https://www.pkgbranding.com/hs-fs/file-4101450483-jpg/blog-files/foodpackagingcpg-300x225.jpg?width=300&height=225&name=foodpackagingcpg-300x225.jpg)](https://www.pkgbranding.com/hs-fs/file-4101450483-jpg/blog-files/foodpackagingcpg-300x225.jpg)As reported in Food Navigator, a recent study conducted by Dan Graham from the University of Minnesota set out to analyze consumer understanding of brand labels. By utilizing eye tracking techniques, scientists say they are beginning to identify consistent trends that could increase label understanding by consumers. "Label location, size, color, and format can all influence whether the label is viewed by a consumer, and how readily it is understood," said Graham. 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All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kevin Keating at PKG" }, "dateModified" : "April 22, 2016, 2:14:10 AM", "datePublished" : "2013-04-23 08:42:00", "description" : "CPG Marketing Trends: What Does Your Label Say About Your Brand?", "headline" : "CPG Marketing Trends: What Does Your Label Say About Your Brand?", "image" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/537000/file-4101450483-jpg/blog-files/foodpackagingcpg-300x225.jpg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" }, "name" : "PKG Brand Design" } } ```