New Research from the University of Minnesota backs up our point of view on developing a unique and clear brand story to connect with consumers on an emotional level.
As reported in Food Navigator, a recent study conducted by Dan Graham from the University of Minnesota set out to analyze consumer understanding of brand labels. By utilizing eye tracking techniques, scientists say they are beginning to identify consistent trends that could increase label understanding by consumers. "Label location, size, color, and format can all influence whether the label is viewed by a consumer, and how readily it is understood," said Graham.
Read more from the source: cpgtrends.com