Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components.
By the 1970s, home milk delivery in America via the “milk-man” had become a rarity.
Throughout that decade, however, there were still plenty of families who returned their glass cola bottles to the grocery store every week to avoid paying a bottle deposit when they bought a new batch. With those two exceptions, reuse of CPG packaging has been an unfamiliar concept to most Americans, but some brands are reviving it for certain products.
The packaging supply chain has never been simple.
Even so, it is becoming still more complex as consumers demand more from their packaging, including convenience, personalization, and sustainability. Meeting increased requirements for brand success requires special attention to the packaging supply chain.
Packaging and brand messaging haven’t always been as closely aligned as they are now. Marketers now know that when there is an “experience gap” between product and packaging, disappointment can follow, and that gives competing brands a chance to step in.
Colors that are mixed with significant amounts of white pigment are pastels, and they are often designated by the adjective “pale” or “light” before the name of the base color, as in “light blue.”
Zero-waste packaging doesn’t necessarily mean “zero packaging period.”
After all, products must make it safely to retailers and consumers, and packaging protects the products so this can happen. CPG packaging is also an extremely important brand differentiator. People may not interact with packaging much beyond selecting a product and unpacking it at home, but during its relatively brief use period, packaging serves several crucial functions.
Concern about excess product packaging is not new.
Even before internet saturation and the rise of e-commerce, consumers and environmental organizations lamented the often-excessive packaging that enshrouded many ordinary consumer products.
Designing CPG packaging is hard, because packaging designs have to satisfy regulations and consumers, while minimizing impact on the environment.
The ideal CPG product packaging really only exists as a concept.
We would love food packaging that would flawlessly maintain food quality and safety while being attractive, convenient, and informative. It would also be made from renewable resources and generate zero waste while being affordable. Clearly, in the real world, there will be tradeoffs, because addressing some aspects of packaging often results in compromising on other aspects.
Johnson & Johnson baby care products have been household standards for many generations of parents. But parenting styles and preferences change, and even iconic brands can suffer from sticking with what worked before if they don’t appear to be listening to their current, core consumer audience.