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Consumer First Insights

An In-Depth Look at the World's Most Iconic Food Packaging

Packaging can make or break the adoption of your product.

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While not quite as important as taste, the packaging a company chooses to use for a product serves as a visual treat to entice buyers into choosing their product instead of the compositions. NPR recently explored the “the boxes, bags and bottles that protect our edibles [that] were once groundbreaking — both in their design and in how they changed our perception of what’s inside.” From Coca-Cola to Pringles and Morton Salt to Kikkoman, the stories prove to be enlighting for both foodies and design enthusiasts alike. While choice excerpts appear below, head to NPR to read the entire piece.

Read more from the source: highsnobiety.com

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