--- title: Fitness foods may motivate people to eat more, exercise less description: Fitness foods may motivate people to eat more, exercise less image: https://www.pkgbranding.com/hs-fs/file-4101453923-jpg/blog-files/post-30960601-260x173.jpg --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## Fitness foods may motivate people to eat more, exercise less Written by Kevin Keating at PKG People concerned about their weight are more likely to eat items branded with fitness related packaging. These same consumers are also likely to eat more and workout less. ![fitness](https://www.pkgbranding.com/hs-fs/file-4101453923-jpg/blog-files/post-30960601-260x173.jpg?width=260&name=post-30960601-260x173.jpg)   CHICAGO, June 23 (UPI) -- People concerned about their weight are more likely to eat "fitness branded" foods such as Clif Bars and Wheaties but exercise less. Snack packaging designed with running shoes and bike wheels that imply fitness appeal to people watching their weight, but weren't found to motivate exercise. "Unless a food was forbidden by their diet, branding the product as 'fit' increased consumption for those trying to watch their weight," wrote the study's authors. "To make matters worse, these eaters also reduced their physical activity, apparently seeing the 'fit' food as a substitute for exercise." Read more from the source: [UPI](http://www.upi.com/Health_News/2015/06/23/Fitness-foods-may-motivate-people-to-eat-more-exercise-less/5001435076638/) - [Facebook Share ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffitness-foods-may-motivate-people-to-eat-more-exercise-less%2F) - [Twitter Share ](https://twitter.com/home?status=Fitness+foods+may+motivate+people+to+eat+more%2C+exercise+less%20https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffitness-foods-may-motivate-people-to-eat-more-exercise-less%2F) - [LinkedIn Share ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffitness-foods-may-motivate-people-to-eat-more-exercise-less%2F&title=Fitness%20foods%20may%20motivate%20people%20to%20eat%20more%2C%20exercise%20less&summary=Fitness+foods+may+motivate+people+to+eat+more%2C+exercise+less&source=) - [Email Share ](mailto:?subject=Fitness%20foods%20may%20motivate%20people%20to%20eat%20more%2C%20exercise%20less&body=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Ffitness-foods-may-motivate-people-to-eat-more-exercise-less%2F) ### Topics - [Blog](https://www.pkgbranding.com/blog/topic/blog) ### Related Posts [![How Multisensory Packaging Impacts Brand Loyalty](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699e3f7cefc60cc2af09b0fd-1771990125261.jpg) How Multisensory Packaging Impacts Brand Loyalty Kevin Keating at PKG ](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) [![7 Emotional Triggers That Drive Packaging Success](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d6a34efc60cc2af09912c-1771927424595.jpg) 7 Emotional Triggers That Drive Packaging Success Kevin Keating at PKG ](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) [![How Social Media Listening Improves Packaging Design](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d5fe4efc60cc2af098e8a-1771924055807.jpg) How Social Media Listening Improves Packaging Design Kevin Keating at PKG ](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) ### Subscribe Now! ### Subscribe Now!     **Awarded Top 50** **Package Design ****Blog**   [![Packaging-Design-transparent_216px](https://blog-cdn.feedspot.com/wp-content/uploads/2017/05/Packaging-Design-transparent_216px.png)](http://blog.feedspot.com/packaging_design_blogs/) - [How Multisensory Packaging Impacts Brand Loyalty](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) - [7 Emotional Triggers That Drive Packaging Success](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) - [How Social Media Listening Improves Packaging Design](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) - [11 Examples of Functional Packaging Features](https://www.pkgbranding.com/blog/functional-packaging-features-examples) - [Competitor Analysis for Shelf Differentiation](https://www.pkgbranding.com/blog/competitor-analysis-for-shelf-differentiation) - [Typography Checklist for Packaging](https://www.pkgbranding.com/blog/typography-checklist-packaging) - [Top Biodegradable Packaging Myths Consumers Believe](https://www.pkgbranding.com/blog/biodegradable-packaging-myths-consumers-believe) - [Macro Photography for Food Packaging Design](https://www.pkgbranding.com/blog/macro-photography-food-packaging-design) - [Glass Packaging Benefits for CPG Brands](https://www.pkgbranding.com/blog/glass-packaging-benefits-cpg-brands) - [Pet Food Packaging: FDA Rules to Know](https://www.pkgbranding.com/blog/pet-food-packaging-fda-rules) ![Best package design agencies](https://www.pkgbranding.com/hubfs/badge-package-design-agencies.svg)   Recognized as a Top Package Design Agency on [DesignRush](https://www.designrush.com/agency/package-design) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101) ![PKG Best Packaging Design Agency in Chicago](https://www.pkgbranding.com/hs-fs/hubfs/Screenshot%202025-09-22%20at%2010.33.31%20PM.png?width=722&height=284&name=Screenshot%202025-09-22%20at%2010.33.31%20PM.png) [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [![A Hangar 12 Agency](https://www.pkgbranding.com/hubfs/assets/dev/img/a-hangar12-agency-logo-transparent.png)](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kevin Keating at PKG" }, "dateModified" : "December 31, 2024, 12:34:20 PM", "datePublished" : "2015-07-08 10:31:00", "description" : "Fitness foods may motivate people to eat more, exercise less", "headline" : "Fitness foods may motivate people to eat more, exercise less", "image" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/537000/file-4101453923-jpg/blog-files/post-30960601-260x173.jpg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" }, "name" : "PKG Brand Design" } } ```