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Consumer First Insights

Packaging that doesn't have much information on the back of it is 'more Apple than Microsoft'

Customers are now shopping every week and are looking for a product with minimal waste. Packagers need to innovate with their customers.

Innovations that prevent food wastage, such as Heinz ketchup moving from glass to plastic then an upside down squeezy bottle, cook-in-a bag packaging and coffee refill pouches, were praised at Packaging Innovations 2015 at Birmingham NEC, this week.

Read more from the source: FoodProductionDaily.com

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