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Consumer First Insights

Cobra Corn

How do you introduce a distinctive ethnic product to a crowded US snack market? With bright colors, eye-catching graphics and hints of its exotic origins. This product, specially seasoned popcorn with native Indian ingredients, has a unique flavor profile conveyed through vibrant sari patterns and authentic color combinations. We developed a brandmark that adds a casual and friendly balance and incorporates native Indian flower illustrations that hint to the natural ingredients in every Cobra Corn product.

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