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"WeListen" Blog

10 beverage packaging breakthroughs that get touchy-feely with consumers

Brands are raising the bar for the amount of interaction and engagement consumers have with their packaging.

 

Beverage packaging designs that elicit an emotional response from their target audience tend to do quite well in the marketplace. It could be a Millennial-favored new-age aseptic carton or an electrifying label that pulses to the beat at a club.The first three months of 2015 has seen a bevy of beverage packaging debuts. Our Top 10 list starts with an unusual material for beer bottles...

Read more from the source: packagingdigest.com

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