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"WeListen" Blog

American Package Design Award - Colonial Bread

Colonial Bread Packaging by PKG
PKG worked with Sara Lee Bakery (now Bimbo Bakeries USA) to update the Colonial bread brand by taking it back to it's roots. In our initial research we discovered what a rich history this brand had throughout the south with it's "Colonial is good bread" tagline. We reunited this brand with elements of it's iconic imagery and allowed the brand to re-connect with local shoppers.


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