Clear packaging can make products look fresher and less artificial, but some products are best not seen on the shelf.
Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their ingredients. But transparent packaging is difficult to make and many foods are degraded by light, affecting how long it stays fresh.
Read more from the source: AdWeek
