<img height="1" width="1" src="https://www.facebook.com/tr?id=1409902305860172&amp;ev=PageView &amp;noscript=1">

"WeListen" Blog

Does See-Through Packaging Really Boost Sales?

Clear packaging can make products look fresher and less artificial, but some products are best not seen on the shelf.

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their ingredients. But transparent packaging is difficult to make and many foods are degraded by light, affecting how long it stays fresh.

Read more from the source: AdWeek

Topics

Related Posts

5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners 7 Best Practices for E-Commerce Packaging Five mega trends affecting CPG | Food Business News

Subscribe Now!