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Consumer First Insights

Food safety concerns are changing how consumers shop and retailers stock food

With agencies like the FDA becoming more outspoken, consumers are changing their shopping habits and keeping a closer eye on labels.

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Americans increasingly are concerned about food safety and it is changing the way they shop, retailers stock and manufacturers produce and package food and beverages, according to a new survey.

One third of American shoppers say they are more concerned about food safety and quality today than they were a year ago, and 50% are more concerned than five years ago, according to a survey of 1,000 U.S. adults conducted in June by Daymon Worldwide's Custom Shopper insights team.

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