A new study from VisionCritical outlines and analyzes consumer social media usage and insights to driving sales through social engagement. Pinterest most likely to drive spontaneous purchases.

Key Findings among a survey of 6000 social media users & consumers:

- 4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Twitter, Facebook or Pinterest

- Social Media drives roughly equal amounts of online and in-store purchasing

- Half of social media-related purchasing takes place within 1 week of sharing or favoriting the ultimately-purchased item

- 68% of Facebook Users are "lurkers" who post only rarely, so the influence of social on their purchasing will not be visible from social media analytics alone

- Pinterest is the network most likely to drive spontaneous purchasing

Read more from the source: VisionCritical