Be bold for your brand to reach it's trend potential.
image: https://www.pkgbranding.com/hs-fs/file-4101450773-jpg/blog-files/brandsasconsumertrends-300x171.jpg --- [ ](https://www.pkgbranding.com/) [ ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## How Brands Become Trends Written by Kevin Keating at PKG Emotional connection with consumers is key to igniting your brand as a trend worth following. A brand must be bold and support the zeitgeist to create trend potential.  Trends shape societal opinion and offer insights on where we're headed as a global community. Importantly for marketers and communicators, trends drive waves of consumer purchasing decisions. But what makes a brand trendy and resilient? Apple is an iconic brand that seems to blunt all threats, setting the stage for a surge in desire for style and sleek design in everyday life. Apple continues to lead the global brand value rankings and has maintained its reputation as an innovator despite the entry of other competitive products and a string of recent issues. Apple breezed through the recent controversy around its tax strategy, which resulted in a Senate committee hearing. Even fierce Senators, amidst their rancor, were heaping praise: "We love the iPhone and the iPad" - "You managed to change the world." So what are the passions and touchpoints that establish brands as trends and enable them to stay in the public sweet spot? There are a few critical points to keep in mind: Read more from the source: [Forbes - On Marketing](http://www.forbes.com/sites/onmarketing/2013/06/04/how-brands-become-trends/) - [Facebook Share ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fhow-brands-become-trends%2F) - [Twitter Share ](https://twitter.com/home?status=How+Brands+Become+Trends%20https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fhow-brands-become-trends%2F) - [LinkedIn Share ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fhow-brands-become-trends%2F&title=How%20Brands%20Become%20Trends&summary=Be+bold+for+your+brand+to+reach+it%27s+trend+potential.&source=) - [Email Share ](mailto:?subject=How%20Brands%20Become%20Trends&body=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fhow-brands-become-trends%2F) ### Topics - [Blog](https://www.pkgbranding.com/blog/topic/blog) ### Related Posts [ How Multisensory Packaging Impacts Brand Loyalty Kevin Keating at PKG ](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) [ 7 Emotional Triggers That Drive Packaging Success Kevin Keating at PKG ](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) [ How Social Media Listening Improves Packaging Design Kevin Keating at PKG ](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) ### Subscribe Now! ### Subscribe Now! **Awarded Top 50** **Package Design ****Blog** [](http://blog.feedspot.com/packaging_design_blogs/) - [How Multisensory Packaging Impacts Brand Loyalty](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) - [7 Emotional Triggers That Drive Packaging Success](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) - [How Social Media Listening Improves Packaging Design](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) - [11 Examples of Functional Packaging Features](https://www.pkgbranding.com/blog/functional-packaging-features-examples) - [Competitor Analysis for Shelf Differentiation](https://www.pkgbranding.com/blog/competitor-analysis-for-shelf-differentiation) - [Typography Checklist for Packaging](https://www.pkgbranding.com/blog/typography-checklist-packaging) - [Top Biodegradable Packaging Myths Consumers Believe](https://www.pkgbranding.com/blog/biodegradable-packaging-myths-consumers-believe) - [Macro Photography for Food Packaging Design](https://www.pkgbranding.com/blog/macro-photography-food-packaging-design) - [Glass Packaging Benefits for CPG Brands](https://www.pkgbranding.com/blog/glass-packaging-benefits-cpg-brands) - [Pet Food Packaging: FDA Rules to Know](https://www.pkgbranding.com/blog/pet-food-packaging-fda-rules)  Recognized as a Top Package Design Agency on [DesignRush](https://www.designrush.com/agency/package-design) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101)  [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [](https://www.hangar-12.com/) © 2026 PKG Brand Design. 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