Many products are entering or following the same competitive path of fast moving consumer goods. Each product needs to have quality packaging to stand out at the point-of-purchase and communicate with your customer.
Fast-moving consumer goods are the high volume, low priced items that are quickest to leave the supermarket shelves. They include durable and non-durable goods such as cosmetics, toiletries, detergents, batteries, plastic goods, paper products, etc. Packaging is vital to the FMCG market as it is an essential element for proper positioning of the product.
Packaging allows effective communication between consumers and brand owners through graphics, colours, images, product information and logos. This serves as an important medium for communication and a tool for companies to distinguish product appearance from that of their rivals.
In the fast-moving consumer goods (FMCG) sector, packaging plays a key role in affecting consumer choice and thus an important factor in point-of-purchase decisions. Nowadays, the marketing environment has become competitive and complex.
This is due to inclusion of modern marketing tools such as packaging, branding and other aspects at a large scale as compared to basic marketing techniques.
In order to enhance product visibility in the market, packaging has emerged as a unique tool to create a direct impact on consumer perception about the corresponding product. Factors such as increasing middle-class population in developing countries, changing consumer lifestyles and technological advancements to develop eco-friendly packaged products are expected to drive the demand for FMCG packaging in the near future.
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