Dairy products are getting an overhaul with clear containers, space saving containers, and packaging developments that are sure to shake things up in the retail market.
My first few steps into the north hall of McCormick Place, Chicago, at Process Expo last week uncovered a pair of major vendors that both offered a pair of packaging developments. It was a very encouraging start to what turned out to be a productive day. Each of the foursome provided unique benefits for brand owners looking for optimized, differentiating packaging options for consumers.
My first booth visit was with Berry Plastics where Lauren Piekos, product marketing, rigid open top div., pointed me toward the company's latest packaging that was clearly different, literally so. A new clarified, freezable grade of polypropylene resin molded into a tapered pint container (seen above) provided impressive shelf appeal for the virtual gelato inside. Piekos said that the new ultra-transparent containers had been launched in July.