Snacking habits globally are changing, which could drastically shape how you position your product and your target demographic entirely.
The definition of snacking is continuously evolving; it is no longer constrained to just moments of indulgence. According to Nielsen's most recent global survey on the topic, Snack Attack, snacking will grow to be a $375 billion worldwide industry. There are many reasons people snack, but globally, two themes are prominent.
Enjoyment. 75% of the world consumes snacks to satisfy hunger or cravings in between meals.
Nutrition. 63% of the world's consumers snack for nutritional reasons.
Read more from the source: Forbes