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Snacking Habits Of Millennial Parents Are Shaping The Category For Future Generations - Forbes

Snacking habits globally are changing, which could drastically shape how you position your product and your target demographic entirely.


The definition of snacking is continuously evolving; it is no longer constrained to just moments of indulgence. According to Nielsen's most recent global survey on the topic, Snack Attack, snacking will grow to be a $375 billion worldwide industry. There are many reasons people snack, but globally, two themes are prominent.

Enjoyment. 75% of the world consumes snacks to satisfy hunger or cravings in between meals.

Nutrition. 63% of the world's consumers snack for nutritional reasons.

Read more from the source: Forbes


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