<img height="1" width="1" src="https://www.facebook.com/tr?id=1409902305860172&amp;ev=PageView &amp;noscript=1">

"WeListen" Blog

The Five Things Product Packaging Must Do

You've gone through iteration after iteration of packaging and found a solution that works, but you could be limited the success of your product with out taking a deeper look at what your packaging could do for your brand.

 

This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Eye-tracking studies show that [...]

Read more from the source: Forbes

Topics

Related Posts

5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners 7 Best Practices for E-Commerce Packaging Five mega trends affecting CPG | Food Business News

Subscribe Now!