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Consumer First Insights
baby boomers
Packaging That Can Boost Sales with Baby Boomers
Most companies concentrate their efforts on attracting Gen Z and millennial buyers and forget how many baby boomers make up the American consumer ...
Kevin Keating at PKG
What Boomers Want from Food Manufacturers
With all the media attention given to the young adult Millennial generation, it is easy to forget that Baby Boomers still make up nearly one-quarter ...
Kevin Keating at PKG
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