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"WeListen" Blog
branding
Does Your Brand Identity Include Too Little Insistence?
image credit: drew via flickr cc The ultimate goal for any CPG company is to achieve “brand insistence.” It’s what Branding Strategy Insider (BSI) ...
Kevin Keating at PKG
5 Critical Tips to Improve Brand Perception
image credit: chase elliot clark via flickr cc
Kevin Keating at PKG
Why Customer Knowledge is the Recipe for Iconic Branding
Brands are an important part of daily life for American consumers. While some grocery items carry household names and serious brand loyalties, others ...
Kevin Keating at PKG
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