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Do Your Customers Understand Your Brand Promise? Do Your Customers Understand Your Brand Promise? image credit: drew via flickr cc Kevin Keating at PKG
Does Your Brand Identity Include Too Little Insistence? Does Your Brand Identity Include Too Little Insistence? image credit: drew via flickr cc The ultimate goal for any CPG company is to achieve “brand insistence.” It’s what Branding Strategy Insider (BSI) ... Kevin Keating at PKG
5 Critical Tips to Improve Brand Perception 5 Critical Tips to Improve Brand Perception image credit: chase elliot clark via flickr cc Kevin Keating at PKG
Why Customer Knowledge is the Recipe for Iconic Branding Why Customer Knowledge is the Recipe for Iconic Branding Brands are an important part of daily life for American consumers. While some grocery items carry household names and serious brand loyalties, others ... Kevin Keating at PKG
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