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"WeListen" Blog
rebranding
What We Can Learn from Chobani's Recent Rebrand
Ten years ago or so, Greek yogurt only commanded about 1% of the yogurt market, but Chobani changed all that.
09/05
Kevin Keating at PKG
6 Tips for a Successful Rebrand
In some contexts, “rebranding” can almost seem like an admission of having done something wrong. But in fact, rebranding makes sense for many ...
08/29
Kevin Keating at PKG
Should You Consider Rebranding a Food Product?
Consumers are fickle, and brand positioning is often affected by which direction the cultural zeitgeist winds are blowing. For example, Weight ...
03/05
Kevin Keating at PKG
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Package Design
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