Making products more individualized will clearly be the trend going into 2015, but packaging will also be a highly discussed topic. With every retailer trying to cater to consumers, products with out-dated or misguided packaging will quickly be replaced on the shelves by the companies willing to innovate and take a closer look at their packaging.
According to Canadean Ltd., London, five trends will influence consumer behavior globally in 2015. Those trends, based on data from Canadean's Intelligence Center, are:
1. From mass-produced to personalized.
Canadean predicted that the desire for craft offerings will become increasingly influential. Consumers want their products to be produced and manufactured on a smaller scale to ensure quality and to feel a closer connection to the brands they choose. By emphasizing the exclusivity of a product and the care with which it was formulated, retailers and manufacturers will encourage sales among a growing number of consumers who want to move away from mass-produced items across the fast-moving consumer goods market.
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Read more from the source: StoreBrands