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"WeListen" Blog

Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes?

Will "smart shelf" technology change consumer shopping behavior for Mondelez? Only time will tell...

Mondelez new "smart shelves" may or may not get consumers shopping snacks again

In little more than a year, some retail shelves may actually be able to identify consumers who are most likely to purchase certain snacks, thanks to Mondelez International. The $35 billion global foods giant, which spun off from Kraft Foods just over a year ago with a name intended to evoke "delicious world," markets such snack brands as Cadbury, Certs, Oreo, and Trident.

In 2015, the company plans to introduce "smart shelves" with sensors designed to detect the age and sex of consumers. Then, advanced analytics will associate the right type of snack product with each consumer, and a video display will target consumers with appropriate ads and promotions.

Read more from the source: brandchannel.com

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