IRI's top three New Product Pacesetters revealed some interesting trends towards protein packed snacks, simplicity, and value.
AUSTIN, TEXAS — Kraft Foods’ Lunchables Uploaded product captured the top spot in IRI’s annual New Product Pacesetters ranking of the best performing new products based on year 1 sales with $143.2 million. But the real story may be the yogurt category’s continued strong performance.
Yogurt remains hot, according to IRI’s list of 2014 New Product Pacesetters. Four products, including Chobani Simply 100 (No. 3 on the list with $120.9 million in sales), Activia Greek (No. 5; $86.5 million), Chobani Flip (No. 6; $83.2 million) and Yoplait Greek Blended (No. 10; $69.4 million) all landed spots on the raking’s top 10.
“Consumers cannot get enough of that protein filled, on-the-go snack and meal time replacement,” said Susan Viamari, editor of Thought Leadership for IRI, on April 21 during the group’s IRI Summit in Austin when the New Product Pacesetters were announced.
Other products that made the New Products Pacesetters top 10 include Bud Lite Lime Straw-Ber-Rita (No. 2; $128.6 million), DiGiorno Pizzeria (No. 4; $90.2 million), Red Bull Editions (No. 7; $83 million), SkinnyPop (No. 8; $76.4 million), and Redd’s Apple Ale (No. 9; $75.1 million).
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