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Consumer First Insights
5 Gorgeous Examples of Luxury Product Packaging Design
image credit: david shankbone via flickr cc
Kevin Keating at PKG
How Sharp Brands are Integrating Mobile into CPG Packaging
image credit: yukata tsukano via flickr cc
Kevin Keating at PKG
5 Signs You Could Benefit from a Switch to Biodegradable Packaging
image credit: james wang via flickr cc It’s no secret in the CPG realm that packaging waste is a major concern. As brands strive to find the balance ...
Kevin Keating at PKG
Elevate Your Packaging: How to Compete Against Growing Private Labels
image credit: nicholas eckhart via flickr cc Store brands are no longer cheap, generic, or low-quality. Safeway Select, Kirkland Signature, and Whole ...
Kevin Keating at PKG
How to Know it's Time for a Brand Identity Package Refresh
image credit: matt macgillivray via flickr cc
Kevin Keating at PKG
CPG Design to Connect with “Healthy, Not Wealthy” Consumers
image credit: epSos.de via flickr cc
Kevin Keating at PKG
5 Things the Best Designers Understand About Typography and Packaging
image credit: Scott Ogle via Flickr CC
Kevin Keating at PKG
10 Best Practices for Minimalist CPG Packaging Design
image credit: FutUndBeidl via flickr cc
Kevin Keating at PKG
5 Brand Identity Examples of Holistic Packaging Design
image credit: mike mozart/flickr cc
Kevin Keating at PKG
The 8 Most Iconic Brand Identity Package Case Studies
image credit: ludovic bertron/flickr cc
Kevin Keating at PKG
5 Reasons Why Visible Sustainability Matters to Millennial Consumers
image credit: schvin via flickr cc
Kevin Keating at PKG
Novelty Packaging that Wins: Consumer Participation in Packaging Design
image credit: mike mozart/flickr cc
Kevin Keating at PKG
10 Best Practices for Minimalist Packaging Design
image credit: kurashikinote.jp via flickr cc
Kevin Keating at PKG
7 Stellar Examples of Green Packaging That Works
image credit: stacie via flickr cc As far as consumers are concerned, green packaging isn’t a trend. It’s a necessity. Studies by Deloitte and the ...
Kevin Keating at PKG
Five mega trends affecting CPG | Food Business News
While shopping shifts to channels outside of supermarket chains, retailers and brands have an opportunity to offer customers a new shopping ...
Kevin Keating at PKG
Neurodesign: The new frontier of packaging and product design
Neurodesign is starting to become a factor in packaging design. Neurodesign is providing data on what causes consumers to pick one product over ...
Kevin Keating at PKG
Flippin' good wine in a can
With a simple change in packaging, an entirely new audience can be interested in a product that had never crossed their minds.
Kevin Keating at PKG
No more broad strokes: Engage more consumers by making it personal
Customization and one-offs are becoming easier and more engaging with consumers.
Kevin Keating at PKG
Consumers cooking more, stocking pantries less | Food Business News
Consumers are willing to pay higher prices for healthy foods, as center store continues to battle leakage.
Kevin Keating at PKG
Small packs that talk big come to the aid of seniors
As a large portion of the population ages, it's important to remember they are most likely a large part of your demographics. You might need to ...
Kevin Keating at PKG
New rigid containers showcase dairy and more
Dairy products are getting an overhaul with clear containers, space saving containers, and packaging developments that are sure to shake things up in ...
Kevin Keating at PKG
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