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Consumer First Insights
Snacking Habits Of Millennial Parents Are Shaping The Category For Future Generations - Forbes
Snacking habits globally are changing, which could drastically shape how you position your product and your target demographic entirely.
Kevin Keating at PKG
Are packaged foods ripe for RFID implementation?
We may be closer than previously thought to a grocery store filled with RFID tags.
Kevin Keating at PKG
Healthy, artisanal options revive consumer interest in bread
Like many products and goods that are following the trend, artisanal breads have found their niche by catering to a consumer base that values health, ...
Kevin Keating at PKG
Food safety concerns are changing how consumers shop and retailers stock food
With agencies like the FDA becoming more outspoken, consumers are changing their shopping habits and keeping a closer eye on labels.
Kevin Keating at PKG
Carton-bottle is 'Just' right for spring water
Cartons are becoming a viable option for more fluid products. They look good on shelves, they can be easily packaged, and it is a great solution for ...
Kevin Keating at PKG
Consumer attitudes on sweeteners changing | Food Business News
While consumers are looking for healthier options, a surprising shift has been in the demand for snacks and foods with natural sweeteners with added ...
Kevin Keating at PKG
Here's How Bud Light Designed 200,000 Different Colorful Cans for Music Festivalgoers
Following the trend of customization, Bud Light targeted millennials with over 200,000 brightly colored individualized cans.
Kevin Keating at PKG
Tagging up or tapping out: NFC's on-pack future
Near field communications (NFC) has been touted as the next evolution of packaging and retail, but a number of changes must occur before this ...
Kevin Keating at PKG
Consumer feedback defines beverage packaging design
Consumers should be the driving force in the design of your packaging and products, but they need an channel to engage in the conversation.
Kevin Keating at PKG
Clean label has become industry standard, says Innova
Clear ingredient labels with recognizable ingredients are quickly becoming the standard across the CPG industry, but claiming a product as "natural" ...
Kevin Keating at PKG
CPG brands gaining strength according to Deloitte survey
This new survey produced by Deloitte shows a few interesting trends that are currently changing the CPG landscape. With the economy recovering, ...
Kevin Keating at PKG
Fitness foods may motivate people to eat more, exercise less
People concerned about their weight are more likely to eat items branded with fitness related packaging. These same consumers are also likely to eat ...
Kevin Keating at PKG
Here's What the Most Popular Brands' Logos Have in Common
Creating a logo can seem simple on the surface, but a logo must be designed for customers to easily understand and withstand the test of time.
Kevin Keating at PKG
Shopper Marketing Is Hit Or Miss With Millennials
The time to target millennials is now. If you are waiting for millennials to age into your product or target market, it will be much harder to win ...
Kevin Keating at PKG
Singles go multiple
A packaging trend that has been on the rise is bulk single serve packaging. With consumers constantly on the go, they prefer these easily accessible ...
Kevin Keating at PKG
The Five Things Product Packaging Must Do
You've gone through iteration after iteration of packaging and found a solution that works, but you could be limited the success of your product with ...
Kevin Keating at PKG
This Sneaky Packaging Trick Won't Go Away
Buying products with the same size of packaging, but much less product inside is quickly spreading from potato chips and laundry detergent to nearly ...
Kevin Keating at PKG
Hain Staying Ahead of Trends
With 93 million millennials scouring the ingredient list on every package they buy, Hain and other brands are staying ahead of the curve and giving ...
Kevin Keating at PKG
5 emerging multicultural ingredients with cross-generational appeal
With a large surge in demand for healthy alternatives, many products and ingredients have found new markets and consumers that are responding to ...
Kevin Keating at PKG
Big Food's Big Problem: Consumers Don't Trust Brands
Big brands that used to control every sway of the market are now finding that their brand alone is turning customers away while consumers look for ...
Kevin Keating at PKG
Snack product pairing: Think fresh grapes and dairy cheese
Pairing products and items in-store based on solid data, can both boost sales as well as secure vital shelf space.
Kevin Keating at PKG
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