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The Psychology of Color in Food Packaging Design The Psychology of Color in Food Packaging Design Humans are hardwired to respond to color. What that response will be differs from culture to culture and even gender to gender, but the bottom line ... Kevin Keating at PKG
Are you guilty of these common packaging mistakes? Are you guilty of these common packaging mistakes? Packaging is critical. After all, most people are going to see the package for your product in the store before they see the actually product. It’s ... Kevin Keating at PKG
Does your packaging support your brand education goals? Does your packaging support your brand education goals? A major part of establishing and maintaining a successful brand involves educating your audience. They need to know why your brand exists, what it ... Kevin Keating at PKG
5 historic examples of effective minimalist packaging 5 historic examples of effective minimalist packaging Kevin Keating at PKG
5 critical points of focus for brand perception research 5 critical points of focus for brand perception research When you launched a brand, you wanted it to be perceived positively and you wanted people to associate that brand with all of the things that you ... Kevin Keating at PKG
Iconic brand identity examples in the luxury space Iconic brand identity examples in the luxury space Kevin Keating at PKG
How much brand personality is too much? How much brand personality is too much? The success of a brand is ultimately determined by the way that consumers respond to it. While marketers and business owners can curate an image and ... Kevin Keating at PKG
How to elevate packaging without a full rebranding How to elevate packaging without a full rebranding When was the last time your packaging changed? Maybe it was recently, or maybe it wasn’t. For some brands, never ever changing their packaging is ... Kevin Keating at PKG
3 Shopper Driven Food Branding Trends 3 Shopper Driven Food Branding Trends Manufacturers of consumer packaged goods (CPG) face two significant hurdles in 2016. The first is that customers’ attitudes toward corporations and ... Kevin Keating at PKG
Brand Characteristics That Consumers Take Notice Brand Characteristics That Consumers Take Notice What characteristics of a brand are most likely to be noticed by consumers? While it’s obviously crucial to offer a quality product, dynamic branding ... Kevin Keating at PKG
7 Brand Elements Shoppers Don't Care About 7 Brand Elements Shoppers Don't Care About A brand is the name, design, symbol, or any other feature that distinguishes your goods or services from those of your competitors. Moreover, your ... Kevin Keating at PKG
10 Common Mistakes in Rebranding CPG 10 Common Mistakes in Rebranding CPG image credit: redjar via flickr cc A “consistent and honest” brand promise is the key to CPG success, writes NewHope. Modern shoppers are adept at ... Kevin Keating at PKG
Pure Branding: 10 Critical Consumer Trust Elements Pure Branding: 10 Critical Consumer Trust Elements image credit: purplejavatroll via flickr cc Transparency, honesty, and authenticity aren’t just “marketing speak.” They’re must-have brand values ... Kevin Keating at PKG
5 Important Tactics and Components of CPG Packaging in 2016 5 Important Tactics and Components of CPG Packaging in 2016 image credit: alaivani via flickr cc Consumers don’t realize how much packaging matters. No customer goes to the store in search of the most ... Kevin Keating at PKG
Common Packaging Mistakes: Research Reveals Consumer Pet Peeves Common Packaging Mistakes: Research Reveals Consumer Pet Peeves image credit: SocialIsBetter via flickr cc Kevin Keating at PKG
7 Questions to Consider When Building a Brand Identity 7 Questions to Consider When Building a Brand Identity image credit: horia varlan via flickr cc Kevin Keating at PKG
Do Your Customers Understand Your Brand Promise? Do Your Customers Understand Your Brand Promise? image credit: drew via flickr cc Kevin Keating at PKG
Does Your Brand Identity Include Too Little Insistence? Does Your Brand Identity Include Too Little Insistence? image credit: drew via flickr cc The ultimate goal for any CPG company is to achieve “brand insistence.” It’s what Branding Strategy Insider (BSI) ... Kevin Keating at PKG
5 Critical Tips to Improve Brand Perception 5 Critical Tips to Improve Brand Perception image credit: chase elliot clark via flickr cc Kevin Keating at PKG
Why Customer Knowledge is the Recipe for Iconic Branding Why Customer Knowledge is the Recipe for Iconic Branding Brands are an important part of daily life for American consumers. While some grocery items carry household names and serious brand loyalties, others ... Kevin Keating at PKG
Why Authentic Package Design is Crucial to Consumer Trust Why Authentic Package Design is Crucial to Consumer Trust image credit: purple java troll via flickr cc Kevin Keating at PKG
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