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Consumer First Insights
food safety
Packaging Materials Consumers Want You to Avoid
Food safety is about more than what ingredients are in the food. Consumers and brands alike are taking a hard look at chemicals and toxic substances ...
Kevin Keating at PKG
Are Paper Bottles a Practical and Sustainable Option for CPG Brands?
Companies like Coca-Cola and Absolut are testing paper bottles. New innovations are breaking barriers that make CPG packaging more sustainable, so it ...
Kevin Keating at PKG
How Have Food Allergies Impacted CPG Packaging Strategies?
The number of food allergies among children and adults has skyrocketed. This must be taken into account when creating CPG packaging and labeling ...
Kevin Keating at PKG
Food Safety and Packaging Design: Key Considerations for Food Brands
The demands on food packaging design seem almost endless. First and foremost, packaging must protect the product inside, but much more is required. ...
Kevin Keating at PKG
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Brand Identity Checklist
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