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Accessible Packaging: Why Usability Matters Accessible Packaging: Why Usability Matters Usable packaging removes opening barriers, improves label readability, and boosts independence, loyalty, and sales among seniors and people with ... Kevin Keating at PKG
2026 Packaging Color Trends 2026 Packaging Color Trends How 2026 packaging color trends—soft pastels, neon palettes, and metallic textures—are shaping consumer choice and brand identity. Kevin Keating at PKG
Brand Identity Checklist Brand Identity Checklist Struggling to create a strong brand? Use our free Brand Identity Checklist to nail your logo, colors, voice, and more with ease! Kevin Keating at PKG
Amazon unveils advanced drone technology for rapid deliveries Amazon unveils advanced drone technology for rapid deliveries Amazon has introduced its latest drone design, promising to deliver packages to customers in under 30 minutes. The announcement was made at the ... Kevin Keating at PKG
How Packaging Size Affects Retail Shelf Impact How Packaging Size Affects Retail Shelf Impact How packaging size shapes shelf visibility, consumer perception, and logistics — right-sized packaging improves facings, lowers costs, and boosts ... Kevin Keating at PKG
What Makes Packaging Design Effective: Q&A What Makes Packaging Design Effective: Q&A How clarity, consistency, creativity and consumer focus make packaging sell—testing, materials, color and structure tips to boost purchase intent. Kevin Keating at PKG
The Complete Guide to Structural Packaging Design The Complete Guide to Structural Packaging Design Structural packaging design is the backbone of how products are stored, shipped, and presented. Although it can be about aesthetics - it's all about ... Kevin Keating at PKG
5 Common Packaging Design Mistakes and How to Fix Them 5 Common Packaging Design Mistakes and How to Fix Them Fix five packaging errors—illegible labels, poor colors, excess materials, hard-to-open packs, and inconsistent branding—to boost shelf appeal and ... Kevin Keating at PKG
How to Choose Colors for Product Packaging How to Choose Colors for Product Packaging How color shapes perception and sales: pick palettes that match your brand, audience, and industry, then test choices for consistent, high-impact ... Kevin Keating at PKG
Packaging Design Checklist for New Product Launches Packaging Design Checklist for New Product Launches Practical packaging checklist for product launches—audience research, brand identity, materials, color psychology, FDA labeling, testing, and ... Kevin Keating at PKG
Discover the Ingredients for Creating a Great Brand Identity Discover the Ingredients for Creating a Great Brand Identity A great brand identity sets your product apart and builds trust with customers before they even engage. From your logo to packaging, every design ... Kevin Keating at PKG
7 Ways Consumer Insights Improve Product Packaging 7 Ways Consumer Insights Improve Product Packaging Packaging influences buying decisions and builds customer loyalty. Here’s how consumer insights can transform your product packaging: Kevin Keating at PKG
How Strategic Packaging Design Increases Sales How Strategic Packaging Design Increases Sales Packaging is a powerful tool to boost sales. Research shows 72% of consumers are influenced by packaging design, and 70% of purchase decisions happen ... Kevin Keating at PKG
Oral Care Packaging Design Strategies for 2026 Oral Care Packaging Design Strategies for 2026 As the oral care industry continues to evolve, packaging design remains a critical factor in capturing consumer attention and driving brand loyalty. ... Kevin Keating at PKG
Oils and Fats Packaging Design Strategies for 2026 Oils and Fats Packaging Design Strategies for 2026 The oils and fats industry is evolving rapidly, driven by shifting consumer preferences, sustainability demands, and technological advancements. ... Kevin Keating at PKG
Soft Drinks Packaging Design Strategies for 2026 Soft Drinks Packaging Design Strategies for 2026 The soft drinks industry is evolving rapidly, driven by shifting consumer preferences, technological advancements, and increasing environmental ... Kevin Keating at PKG
Light Bulbs Packaging Design Strategies for 2026 Light Bulbs Packaging Design Strategies for 2026 As the lighting industry evolves rapidly, packaging design for light bulbs is becoming a critical factor in influencing consumer choices and ... Kevin Keating at PKG
Protein Bars and Shakes Packaging Design Strategies for 2026 Protein Bars and Shakes Packaging Design Strategies for 2026 As the protein bars and shakes market continues to expand rapidly, packaging design has become a critical factor in capturing consumer attention and ... Kevin Keating at PKG
Coffee and Tea Packaging Design Strategies for 2026 Coffee and Tea Packaging Design Strategies for 2026 As the coffee and tea industry continues to evolve, packaging design remains a critical factor in capturing consumer attention and driving sales. In ... Kevin Keating at PKG
Pet Care Packaging Design Strategies for 2026 Pet Care Packaging Design Strategies for 2026 The pet care industry continues to evolve rapidly, packaging design has become a critical factor in capturing consumer attention and driving brand ... Kevin Keating at PKG
Cooked Meats Brand Packaging Strategies for 2025 Cooked Meats Brand Packaging Strategies for 2025 As the food industry continues to evolve, the importance of innovative packaging strategies for cooked meats cannot be overstated. With consumer ... Kevin Keating at PKG
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