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Consumer First Insights

Simple Changes Packaging Makes a Big Differences for Parents Simple Changes Packaging Makes a Big Differences for Parents Johnson & Johnson baby care products have been household standards for many generations of parents. But parenting styles and preferences change, ... Kevin Keating at PKG
Interest in Tamper-Evident Packaging is Growing: Here's Why Interest in Tamper-Evident Packaging is Growing: Here's Why The first time that tamper-evident packaging became a national safety issue was after the Chicago Tylenol murders in 1982, when seven people died in ... Kevin Keating at PKG
A Guide to Choosing the Right Packaging Materials A Guide to Choosing the Right Packaging Materials Your choice of packaging material for your CPG products should never be an afterthought. Kevin Keating at PKG
Overcoming 4 Packaging Challenges During the Online Grocery Boom Overcoming 4 Packaging Challenges During the Online Grocery Boom The grocery industry is worth $682 billion per year and employs nearly five million Americans. Kevin Keating at PKG
What's Your Typography Saying About Your Brand? What's Your Typography Saying About Your Brand? The human race has explored new ways to communicate since the development of language, through sound, pictures, and writing. Punches and dies were ... Kevin Keating at PKG
Can a Better Tactile Experience Boost Product Sales? Can a Better Tactile Experience Boost Product Sales? Packaging design is the number one tool that brands use to sell their products directly from the store shelves. It can tell a story in many different ... Kevin Keating at PKG
5 Characteristics of Smart Packaging 5 Characteristics of Smart Packaging The concept of “smart packaging” means different things across different industries, and within the many niches of a single industry. In other words, ... Kevin Keating at PKG
The Psychology of Product Packaging for CPG Brands The Psychology of Product Packaging for CPG Brands The list of factors that influence consumer buying behavior is practically endless. Not only do the products themselves play a role, but so does the ... Kevin Keating at PKG
Why Color Matters in Food Packaging Design Why Color Matters in Food Packaging Design Most of us believe ourselves to be unmoved by the subtle psychological cues in the packaging of the things we buy, choosing products solely based on ... Kevin Keating at PKG
Why Food Packaging Design Matters to Your Overall Marketing Strategy Why Food Packaging Design Matters to Your Overall Marketing Strategy One reason food packaging design is such a fascinating subject is that it includes generous helpings of both science and art. Because the packaging ... Kevin Keating at PKG
What CPG Brands Need to Know About the SmartLabel What CPG Brands Need to Know About the SmartLabel Effective food packaging design has always been a balancing act between requirements and branding, and between art and science. People want to be ... Kevin Keating at PKG
How Do Marketing Buzzwords Influence Buyer Behaviors? How Do Marketing Buzzwords Influence Buyer Behaviors? Most people fondly imagine that they are immune to marketing buzzwords, able to make their consumer choices solely based on merit and value. But most ... Kevin Keating at PKG
5 Best Practices for Consumer-Centric Package Design 5 Best Practices for Consumer-Centric Package Design Consumer-centric package design seems so obvious as to not need stating. Yet it wasn’t that long ago that consumers simply had to accept products ... Kevin Keating at PKG
The Art and Science of Effective Food Packaging Design The Art and Science of Effective Food Packaging Design In terms of both safety and consumer appeal, it would be difficult to overstate the importance of food packaging design. Neither quality can be ... Kevin Keating at PKG
Making Safety Appealing with Better Food Packaging Design Making Safety Appealing with Better Food Packaging Design Food packaging designs must not only adhere to stringent FDA food safety regulations, but they must also appeal to consumers in advertising and at ... Kevin Keating at PKG
Colorants and Additives in Food Packaging Design Colorants and Additives in Food Packaging Design Everyone knows that food packaging designs influence consumer behavior. With the majority of purchase decisions being made at the store, lack of ... Kevin Keating at PKG
6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies 6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies Consumer centricity in food packaging design is nothing new because brands have designed packages to appeal to the shopper for decades. In more ... Kevin Keating at PKG
Protect Consumers By Using Appropriate Product Labeling Protect Consumers By Using Appropriate Product Labeling Food packaging design plays many roles and fulfills many expectations. Additionally, it must contain food safely and provide consumers with certain ... Kevin Keating at PKG
The Challenge of Ensuring Safety Food Packaging Design The Challenge of Ensuring Safety Food Packaging Design Without safety in food packaging design, the contents of the package are irrelevant. Fortunately, packaging is not a significant risk in overall food ... Kevin Keating at PKG
Should You Consider Rebranding a Food Product? Should You Consider Rebranding a Food Product? Consumers are fickle, and brand positioning is often affected by which direction the cultural zeitgeist winds are blowing. For example, Weight ... Kevin Keating at PKG
Appealing to the Emotional Shopper with Consumer-Centric Package Design Appealing to the Emotional Shopper with Consumer-Centric Package Design Successful packaging design consists of both art and science. The packaging must contain the product safely and effectively and be usable to the ... Kevin Keating at PKG
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