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Consumer First Insights

Tapping the Power of Consumer Color Preferences Tapping the Power of Consumer Color Preferences Brands have not always had as much control over product colors as they do today. For example, when Walter E. Diemer of the Fleer Chewing Gum Company ... Kevin Keating at PKG
Color and Imagery Snag Top Spots in Consumer Package Preferences Color and Imagery Snag Top Spots in Consumer Package Preferences No one disputes the importance of great packaging design, but what specifically about packaging designs make products stand out from competitors? ... Kevin Keating at PKG
Reducing Food Waste One Package at a Time Reducing Food Waste One Package at a Time Food waste is one of modern society’s most complex problems. In 2014, Americans threw away more than 38 million tons of food waste, and only 5 ... Kevin Keating at PKG
Packaging for E-Commerce: Not Your Grandfather's Corrugated Box Packaging for E-Commerce: Not Your Grandfather's Corrugated Box E-commerce has changed everything, including how products are packaged. Some brands have leaped in and redesigned packaging specifically for the ... Kevin Keating at PKG
Convenient Packaging a Top Priority for Snackers Convenient Packaging a Top Priority for Snackers Food consumption is done differently than it was a generation or two ago. Flexible and non-traditional work schedules and difficulty getting multiple ... Kevin Keating at PKG
Food Safety and Packaging Design: Key Considerations for Food Brands Food Safety and Packaging Design: Key Considerations for Food Brands The demands on food packaging design seem almost endless. First and foremost, packaging must protect the product inside, but much more is required. ... Kevin Keating at PKG
Smart Labels and Consumer Perception: What Food Brands Should Know Smart Labels and Consumer Perception: What Food Brands Should Know Smart labels are an increasingly important consideration for packaging design in numerous industries, including the food industry. Smart labels are ... Kevin Keating at PKG
Key Considerations for Retail-Ready Packaging for the Food Industry Key Considerations for Retail-Ready Packaging for the Food Industry Retail-ready packaging, or RRP, does not refer to the product packaging, but to the secondary packaging that retailers or online fulfillment ... Kevin Keating at PKG
How Food Packaging Design Influences Consumer Taste How Food Packaging Design Influences Consumer Taste Although aspects of the human sensory system are assigned to different categories (sight, sound, smell, taste, touch), it is rare to experience one ... Kevin Keating at PKG
Do Consumers Really Want Biodegradable Packaging? Do Consumers Really Want Biodegradable Packaging? Biodegradable food packaging design is gradually being adopted for many food applications, but not just any biodegradable packaging will be suitable ... Kevin Keating at PKG
5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners 5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners Consumers are better informed than ever before, and they have strong opinions on ingredients and food properties that are “good” and “bad.” ... Kevin Keating at PKG
A Vegetable by Any Other Name ... A Vegetable by Any Other Name ... Everyone is familiar with the famous “balcony scene” in Shakespeare’s Romeo and Juliet. In it, Juliet says, “What's in a name? that which we call a ... Kevin Keating at PKG
Why Consumers Do Not Use QR Codes Why Consumers Do Not Use QR Codes You have seen QR (Quick Response) codes, even if you do not know that is what they are called. QR codes are the two-dimensional, matrix-like codes ... Kevin Keating at PKG
What Boomers Want from Food Manufacturers What Boomers Want from Food Manufacturers With all the media attention given to the young adult Millennial generation, it is easy to forget that Baby Boomers still make up nearly one-quarter ... Kevin Keating at PKG
Marketing to Kids: Food Brands Walk a Fine Line Marketing to Kids: Food Brands Walk a Fine Line Each year, the American food industry spends $1.6 billion marketing foods to children, and many parents and childhood health advocates do not like ... Kevin Keating at PKG
5 Challenges of Clean Labeling for Food Manufacturers 5 Challenges of Clean Labeling for Food Manufacturers Clean labeling can be understood from multiple angles. What the term mainly means has to do with consumers understanding what is on the nutritional ... Kevin Keating at PKG
What Is Smart Packaging and Why Does It Matter? What Is Smart Packaging and Why Does It Matter? Packaging design originated at as purely functional, a way to protect the contents of consumer package goods during shipment and storage. Over the ... Kevin Keating at PKG
7 Best Practices for E-Commerce Packaging 7 Best Practices for E-Commerce Packaging There is no question that consumers love e-commerce for its convenience and the ease of comparing prices quickly. However, that does not mean there ... Kevin Keating at PKG
Marketing Premium Products: Why Distinctive Food Packaging Design Matters Marketing Premium Products: Why Distinctive Food Packaging Design Matters Premium foods are not really niche products, according to research by SmartBrief. This is actually terrific news for makers of premium food products, ... Kevin Keating at PKG
Is Portion Control Packaging Right for Your Brand? Is Portion Control Packaging Right for Your Brand? Many consumers “know” that a serving of a favorite food has, say, 200 calories, but do they know what an actual serving is? What does it look like? ... Kevin Keating at PKG
6 Reasons to Consider Flexible Food Packaging Right Now 6 Reasons to Consider Flexible Food Packaging Right Now Flexible food packaging designs include pouches that stand up, reclosable pouches, and other non-rigid packages. They are an alternative to rigid ... Kevin Keating at PKG
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