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Consumer First Insights

5 Innovative Eco-Friendly Packaging Options 5 Innovative Eco-Friendly Packaging Options Designing CPG packaging is hard, because packaging designs have to satisfy regulations and consumers, while minimizing impact on the environment. Kevin Keating at PKG
How Millennial Consumers Are Engaging with CPG Brands How Millennial Consumers Are Engaging with CPG Brands Millennials largely lead the way in adoption and use of technology, and they have influenced older generations—particularly the Gen Xers and Baby ... Kevin Keating at PKG
How CPGs Are Improving In-Store Engagement with Shoppers How CPGs Are Improving In-Store Engagement with Shoppers Yes, people love e-commerce, but most consumers still enjoy the brick-and-mortar shopping experience. There may be some products, or some life ... Kevin Keating at PKG
An In-Depth Look at a New Plastic Alternative An In-Depth Look at a New Plastic Alternative There is no doubt that plastics deliver many benefits in the food and beverage sector, but they have drawbacks. Ninety-five percent of plastic ... Kevin Keating at PKG
Will a New AAP Announcement Spell Changes for Food Packaging? Will a New AAP Announcement Spell Changes for Food Packaging? The Food and Drug Administration (FDA) has regulatory authority over the status of any material that comes into contact with food, and regulatory ... Kevin Keating at PKG
What We Can Learn from Chobani's Recent Rebrand What We Can Learn from Chobani's Recent Rebrand Ten years ago or so, Greek yogurt only commanded about 1% of the yogurt market, but Chobani changed all that. Kevin Keating at PKG
6 Tips for a Successful Rebrand 6 Tips for a Successful Rebrand In some contexts, “rebranding” can almost seem like an admission of having done something wrong. But in fact, rebranding makes sense for many ... Kevin Keating at PKG
5 Environmental Issues Impacting Packaging Design in 2018 5 Environmental Issues Impacting Packaging Design in 2018 The ideal CPG product packaging really only exists as a concept. We would love food packaging that would flawlessly maintain food quality and safety ... Kevin Keating at PKG
Simple Changes Packaging Makes a Big Differences for Parents Simple Changes Packaging Makes a Big Differences for Parents Johnson & Johnson baby care products have been household standards for many generations of parents. But parenting styles and preferences change, ... Kevin Keating at PKG
Interest in Tamper-Evident Packaging is Growing: Here's Why Interest in Tamper-Evident Packaging is Growing: Here's Why The first time that tamper-evident packaging became a national safety issue was after the Chicago Tylenol murders in 1982, when seven people died in ... Kevin Keating at PKG
A Guide to Choosing the Right Packaging Materials A Guide to Choosing the Right Packaging Materials Your choice of packaging material for your CPG products should never be an afterthought. Kevin Keating at PKG
Overcoming 4 Packaging Challenges During the Online Grocery Boom Overcoming 4 Packaging Challenges During the Online Grocery Boom The grocery industry is worth $682 billion per year and employs nearly five million Americans. Kevin Keating at PKG
What's Your Typography Saying About Your Brand? What's Your Typography Saying About Your Brand? The human race has explored new ways to communicate since the development of language, through sound, pictures, and writing. Punches and dies were ... Kevin Keating at PKG
Can a Better Tactile Experience Boost Product Sales? Can a Better Tactile Experience Boost Product Sales? Packaging design is the number one tool that brands use to sell their products directly from the store shelves. It can tell a story in many different ... Kevin Keating at PKG
5 Characteristics of Smart Packaging 5 Characteristics of Smart Packaging The concept of “smart packaging” means different things across different industries, and within the many niches of a single industry. In other words, ... Kevin Keating at PKG
The Psychology of Product Packaging for CPG Brands The Psychology of Product Packaging for CPG Brands The list of factors that influence consumer buying behavior is practically endless. Not only do the products themselves play a role, but so does the ... Kevin Keating at PKG
Why Color Matters in Food Packaging Design Why Color Matters in Food Packaging Design Most of us believe ourselves to be unmoved by the subtle psychological cues in the packaging of the things we buy, choosing products solely based on ... Kevin Keating at PKG
Why Food Packaging Design Matters to Your Overall Marketing Strategy Why Food Packaging Design Matters to Your Overall Marketing Strategy One reason food packaging design is such a fascinating subject is that it includes generous helpings of both science and art. Because the packaging ... Kevin Keating at PKG
What CPG Brands Need to Know About the SmartLabel What CPG Brands Need to Know About the SmartLabel Effective food packaging design has always been a balancing act between requirements and branding, and between art and science. People want to be ... Kevin Keating at PKG
How Do Marketing Buzzwords Influence Buyer Behaviors? How Do Marketing Buzzwords Influence Buyer Behaviors? Most people fondly imagine that they are immune to marketing buzzwords, able to make their consumer choices solely based on merit and value. But most ... Kevin Keating at PKG
5 Best Practices for Consumer-Centric Package Design 5 Best Practices for Consumer-Centric Package Design Consumer-centric package design seems so obvious as to not need stating. Yet it wasn’t that long ago that consumers simply had to accept products ... Kevin Keating at PKG
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