<img height="1" width="1" alt="facebook" src="https://www.facebook.com/tr?id=1409902305860172&amp;ev=PageView &amp;noscript=1">
Hangar12
312.870.9101

Consumer First Insights

How to Leverage the Voice of the Customer for Packaging Decisions in 2019 How to Leverage the Voice of the Customer for Packaging Decisions in 2019 The Voice of the Customer, or VoC, is a broad term describing consumer feedback about their expectations of and experiences with products and ... Kevin Keating at PKG
6 Examples of Companies Doing Brand Identity Design Right 6 Examples of Companies Doing Brand Identity Design Right Packaging design is about far more than just containing and protecting a product. It’s a crucial component of brand identity design. Kevin Keating at PKG
This New Six-Pack Alternative Will Reduce Plastic Waste by 75% This New Six-Pack Alternative Will Reduce Plastic Waste by 75% Seventy-eight million metric tons of plastic packaging are produced worldwide each year, and of this, only 14% is recycled. Kevin Keating at PKG
7 Tips for Developing a Product Name Consumers Remember 7 Tips for Developing a Product Name Consumers Remember The process of naming something, whether it’s a product, a company, a baby, a pet, or even a boat, can be fraught with anxiety. Kevin Keating at PKG
Inverted Pouches Are Taking the Industry by Storm: Here's Why Inverted Pouches Are Taking the Industry by Storm: Here's Why Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle. Kevin Keating at PKG
Brand Consistency Matters in the Age of Ecommerce Brand Consistency Matters in the Age of Ecommerce By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. Kevin Keating at PKG
Challenges and Opportunities for Food Packaging Design Challenges and Opportunities for Food Packaging Design Packaging design can be thought of in dimensions. Kevin Keating at PKG
Demand for Biodegradable Food Packaging Expected to Explode by 2023 Demand for Biodegradable Food Packaging Expected to Explode by 2023 Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components. Kevin Keating at PKG
Top 6 Logo Design Trends for 2019 Top 6 Logo Design Trends for 2019 Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly. A logo identifies your brand and ... Kevin Keating at PKG
Should You Use the Word 'Natural' on Your Packaging? Should You Use the Word 'Natural' on Your Packaging? In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own ... Kevin Keating at PKG
Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades. Kevin Keating at PKG
Transparency is Essential in Product Packaging Design -- Here's Why Transparency is Essential in Product Packaging Design -- Here's Why Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both. Kevin Keating at PKG
The FPA Has Announced Its Top Innovators of 2018 The FPA Has Announced Its Top Innovators of 2018 The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 ... Kevin Keating at PKG
PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit? PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit? Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be ... Kevin Keating at PKG
Glass Jar Packaging Are Making a Comeback Glass Jar Packaging Are Making a Comeback Glass containers were used in Southeast Asia as long ago as 100 BCE. In America, settlers in Jamestown built a glass melting furnace in the early ... Kevin Keating at PKG
Appealing to the Health-Conscious Consumer with Packaging Design Appealing to the Health-Conscious Consumer with Packaging Design Snacking behavior is different from what it used to be. Individuals and families today are more mobile and less likely to adhere to a standard ... Kevin Keating at PKG
How the Right Packaging Can Extend Your Product's Reach How the Right Packaging Can Extend Your Product's Reach Massive growth in the e-commerce space has meant that product packaging must serve more functions than ever before. Kevin Keating at PKG
Will Consumers Embrace a Milk-Man Style Packaging Model? Will Consumers Embrace a Milk-Man Style Packaging Model? By the 1970s, home milk delivery in America via the “milk-man” had become a rarity. Throughout that decade, however, there were still plenty of ... Kevin Keating at PKG
Packaging and the Supply Chain: 4 Key Considerations Packaging and the Supply Chain: 4 Key Considerations The packaging supply chain has never been simple. Even so, it is becoming still more complex as consumers demand more from their packaging, including ... Kevin Keating at PKG
Exploring the Rise of Flexible Packaging Exploring the Rise of Flexible Packaging Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products. Kevin Keating at PKG
The 3 Most Important Packaging Factors in 2019 The 3 Most Important Packaging Factors in 2019 Many brands start the new year with renewed commitment to making it their best ever, and you can’t reach that goal if your product packaging falls ... Kevin Keating at PKG
Previous Next

Subscribe Now!

 
 
Awarded Top 50
Package Design Blog
 
Packaging-Design-transparent_216px
Best package design agencies
 
Recognized as a
Top Package Design Agency

PKG BRAND DESIGN

2045 W Grand Ave, STE B-27332
Chicago, IL 60612-1576

312.870.9101

PKG Best Packaging Design Agency in Chicago Request a Free Consultation
A Hangar 12 Agency
© 2026 PKG Brand Design. All Rights Reserved