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Consumer First Insights
5 Critical Tips to Improve Brand Perception
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Kevin Keating at PKG
Why Customer Knowledge is the Recipe for Iconic Branding
Brands are an important part of daily life for American consumers. While some grocery items carry household names and serious brand loyalties, others ...
Kevin Keating at PKG
Why Authentic Package Design is Crucial to Consumer Trust
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Kevin Keating at PKG
5 Gorgeous Examples of Luxury Product Packaging Design
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Kevin Keating at PKG
How Sharp Brands are Integrating Mobile into CPG Packaging
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Kevin Keating at PKG
5 Signs You Could Benefit from a Switch to Biodegradable Packaging
image credit: james wang via flickr cc It’s no secret in the CPG realm that packaging waste is a major concern. As brands strive to find the balance ...
Kevin Keating at PKG
Elevate Your Packaging: How to Compete Against Growing Private Labels
image credit: nicholas eckhart via flickr cc Store brands are no longer cheap, generic, or low-quality. Safeway Select, Kirkland Signature, and Whole ...
Kevin Keating at PKG
How to Know it's Time for a Brand Identity Package Refresh
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Kevin Keating at PKG
CPG Design to Connect with “Healthy, Not Wealthy” Consumers
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Kevin Keating at PKG
5 Things the Best Designers Understand About Typography and Packaging
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Kevin Keating at PKG
10 Best Practices for Minimalist CPG Packaging Design
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Kevin Keating at PKG
5 Brand Identity Examples of Holistic Packaging Design
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Kevin Keating at PKG
The 8 Most Iconic Brand Identity Package Case Studies
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Kevin Keating at PKG
5 Reasons Why Visible Sustainability Matters to Millennial Consumers
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Kevin Keating at PKG
Novelty Packaging that Wins: Consumer Participation in Packaging Design
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Kevin Keating at PKG
10 Best Practices for Minimalist Packaging Design
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Kevin Keating at PKG
7 Stellar Examples of Green Packaging That Works
image credit: stacie via flickr cc As far as consumers are concerned, green packaging isn’t a trend. It’s a necessity. Studies by Deloitte and the ...
Kevin Keating at PKG
Five mega trends affecting CPG | Food Business News
While shopping shifts to channels outside of supermarket chains, retailers and brands have an opportunity to offer customers a new shopping ...
Kevin Keating at PKG
Neurodesign: The new frontier of packaging and product design
Neurodesign is starting to become a factor in packaging design. Neurodesign is providing data on what causes consumers to pick one product over ...
Kevin Keating at PKG
Flippin' good wine in a can
With a simple change in packaging, an entirely new audience can be interested in a product that had never crossed their minds.
Kevin Keating at PKG
No more broad strokes: Engage more consumers by making it personal
Customization and one-offs are becoming easier and more engaging with consumers.
Kevin Keating at PKG
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Competitor Analysis for Shelf Differentiation
Typography Checklist for Packaging
Top Biodegradable Packaging Myths Consumers Believe
Macro Photography for Food Packaging Design
Glass Packaging Benefits for CPG Brands
Pet Food Packaging: FDA Rules to Know
How to Implement Brand Guidelines in Packaging
Luxury Packaging Design: Balancing Elegance and Sustainability
Typography Tips for Small Packaging
Accessible Packaging: Why Usability Matters
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