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Consumer First Insights

What's the Verdict on the Safety of Packaging and the Coronavirus? What's the Verdict on the Safety of Packaging and the Coronavirus? By late April, the U.S. has seen more than one million confirmed cases and more than 63,500 deaths from COVID-19. The numbers continue to climb, and ... Kevin Keating at PKG
Top 6 Beverage Packaging Developments Over the Past Year Top 6 Beverage Packaging Developments Over the Past Year How innovative can CPG packaging design really get with the product is a beverage? It turns out there’s a lot of innovation going on in beverage ... Kevin Keating at PKG
What Are Some Paperboard Packaging Trends to Watch? What Are Some Paperboard Packaging Trends to Watch? Paperboard packaging design is one of the hottest trends in the CPG market. The latest innovations in digital printing, packaging design, and the ... Kevin Keating at PKG
Packaging That Protects and Preserves Product Safety Packaging That Protects and Preserves Product Safety CPG packaging design is incredibly complicated. Designers must create an appealing package that is user-friendly but also attractive to consumers ... Kevin Keating at PKG
Functional and Convenient Packaging That Is Also Sustainable Functional and Convenient Packaging That Is Also Sustainable Consumers want a long list of things in products. When it comes to packaging, some of the priorities include functionality, convenience, and ... Kevin Keating at PKG
The Latest on Electronic Packaging, Smart Labels, and the Internet of Things The Latest on Electronic Packaging, Smart Labels, and the Internet of Things Electronic packaging is about to disrupt packaging design. The demand for smart labels, now called “e-packaging,” is growing. Allied Market Research ... Kevin Keating at PKG
Some of the Ways to Recycle Challenging Packaging Materials Some of the Ways to Recycle Challenging Packaging Materials As CPG packaging trends toward reuse and recycle, there are some component parts in the process that make things challenging. Packaging food products ... Kevin Keating at PKG
What Impact Does Your Packaging Have on Consumers? What Impact Does Your Packaging Have on Consumers? CPG packaging can do a lot for your brand. It can create consumer engagement and drive conversions. It has the potential to humanize your corporate ... Kevin Keating at PKG
How You Can Achieve More Sustainable Packaging How You Can Achieve More Sustainable Packaging "Sustainable packaging" is the hottest phrase sweeping CPG brands this year. Part of what’s driving these trends is the increasing interest of ... Kevin Keating at PKG
Here are 6 of the Latest Packaging Technology Innovations Here are 6 of the Latest Packaging Technology Innovations When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ... Kevin Keating at PKG
How Can Your Packaging Tell a Story and Emotionally Connect With Consumers? How Can Your Packaging Tell a Story and Emotionally Connect With Consumers? As store shelves become more crowded and brands compete with new market trends, packaging design becomes increasingly important for brand engagement ... Kevin Keating at PKG
Applying Consumer Insights to Take a Holistic Approach to Packaging Design Applying Consumer Insights to Take a Holistic Approach to Packaging Design These days, gaining the consumer insights you need to build your brand is a science, not an art. This is true even in packaging design, where ... Kevin Keating at PKG
How to Create a Memorable and Shareable Unboxing Experience How to Create a Memorable and Shareable Unboxing Experience The unboxing experience matters to your brand. It’s the closest touchpoint that brings together the company, the product, and your target audience. ... Kevin Keating at PKG
How to Optimize Your Packaging for an Omnichannel Strategy How to Optimize Your Packaging for an Omnichannel Strategy Every CPG packaging team understands the necessity of flexibility in today’s volatile consumer environment. Shoppers browse and purchase items in a ... Kevin Keating at PKG
Strategies to Ensure Your Brand Stands Out on the Shelf and Online Strategies to Ensure Your Brand Stands Out on the Shelf and Online Getting your product noticed in a sea of consumer goods is one of the most challenging tasks CPG packaging teams face today. Consumers that visit ... Kevin Keating at PKG
These 10 CPG Brands are Using Sustainable Packaging These 10 CPG Brands are Using Sustainable Packaging Reduce, reuse, and recycle isn’t just a slogan anymore for an increasing number of CPG packaging firms. From major brands to startups, everyone seems ... Kevin Keating at PKG
Check Out These Wine Packaging Innovations Check Out These Wine Packaging Innovations Consumer demand, market shifts, and product innovation, all change packaging design. However, one area where you might not expect many changes would ... Kevin Keating at PKG
Major Brands Struggle to Quit Plastic Major Brands Struggle to Quit Plastic CPG brands are in a struggle to quit their plastic addiction. Plastic is available and cheap, and companies seem to be slow to make adjustments away ... Kevin Keating at PKG
Can Microwaveable Packaging Also Be Sustainable? Can Microwaveable Packaging Also Be Sustainable? Increasing consumer desire for fast, convenient food is projected to drive up sales of CPG microwaveable products. But consumers are also ... Kevin Keating at PKG
What Does the Future Hold for Vacuum Packaging Products? What Does the Future Hold for Vacuum Packaging Products? Globally, vacuum packaging is on the upswing. As a category of CPG packaging, vacuum storage models are expected to grow by an estimated CAGR of more ... Kevin Keating at PKG
The Global Tube Packaging Industry is Expanding The Global Tube Packaging Industry is Expanding Kevin Keating at PKG
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